How popular isOakley in search?
In September 2026, there were an estimated 1.5M branded searches for Oakley worldwide which held steady over the last 12 months. Oakley holds 17.7% estimated Share of Search among sunglass brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Oakley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Oakley compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sunglass brands | 4th of 5 | 17.7% | Shown below |
| Sunglasses brands | 2nd of 5 | 38.6% | Show ranking |
| Ski goggle brands | 1st of 3 | 89% | Show ranking |
Which sunglass brands compete with Oakley?
Share of Search by month for Gucci, Ray-Ban, Prada, Oakley. The figures are in the table below the chart.
View monthly share of search table
| Month | Gucci | Ray-Ban | Prada | Oakley | Maui Jim |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 24.7% | 16.6% | 1.5% |
| Nov 2025 | 32.4% | 26.5% | 21.7% | 17.7% | 1.6% |
| Dec 2025 | 35.4% | 23.7% | 23.7% | 15.8% | 1.4% |
| Jan 2026 | 34.2% | 22.9% | 22.9% | 18.7% | 1.4% |
| Feb 2026 | 32.4% | 26.5% | 21.7% | 17.8% | 1.6% |
| Mar 2026 | 33.7% | 27.5% | 18.4% | 18.4% | 2% |
| Apr 2026 | 30.4% | 30.4% | 20.3% | 16.6% | 2.2% |
| May 2026 | 30.4% | 30.4% | 20.3% | 16.6% | 2.2% |
| Jun 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Jul 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Aug 2026 | 29.2% | 29.2% | 19.5% | 19.5% | 2.6% |
| Sep 2026 | 32.3% | 26.4% | 21.6% | 17.7% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.3% | 2.7M | 0% | +3.1 points | |
| 2, held 2nd | 26.4% | 2.2M | -18.2% | -2.8 points | |
| 3, moved from 4th to 3rd | 21.6% | 1.8M | 0% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 17.7% | 1.5M | -18% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.9% | 165K | -32.9% | -0.7 points |
1.
Gucci32.3%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
Ray-Ban
26.4%
Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.8 points.
3.
Prada21.6%
Moved from 4th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +2.1 points.
4.
Oakley
17.7%
Moved from 3rd to 4th. 1.5M estimated branded searches, -18% vs prior month. Share -1.8 points.
5.
Maui Jim
1.9%
Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.7 points.
Compare search popularity between Oakley and its closest rivals
Every comparison with Oakley
9 comparisons
How has branded search demand for Oakley changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oakley worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglass brands worldwide increased from 16.6% to 17.7%.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglass brands worldwide peaked at 19.5% in August 2026 and was lowest at 15.8% in December 2025.
How did search popularity change for sunglass brands worldwide in September 2026?
5 changes
In September 2026, Prada overtook Oakley to rank 3rd among sunglass brands worldwide, with 21.6% estimated Share of Search.
In September 2026, Gucci gained estimated Share of Search among sunglass brands worldwide, from 29.2% to 32.3%.
In September 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 29.2% to 26.4%.
In September 2026, Oakley lost estimated Share of Search among sunglass brands worldwide, from 19.5% to 17.7%.
In September 2026, Maui Jim lost estimated Share of Search among sunglass brands worldwide, from 2.6% to 1.9%.
How is Oakley measured?
Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oakley
Do you work for Oakley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oakley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.