Brandwave

How popular isMunchkin in search?

In August 2026, there were an estimated 368K branded searches for Munchkin worldwide which is down 18.2% over the last 11 months. Munchkin holds 48.1% estimated Share of Search among baby food makers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin48.1%
  2. Baby Brezza39.3%
  3. Beaba5.3%
  4. Philips Avent4.3%
  5. Nuby2.9%
  6. Sage Spoonfuls0.04%
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Which baby food makers compete with Munchkin?

Munchkin against baby food makers worldwide, by month

Share of Search by month for Munchkin, Baby Brezza, Beaba, Philips Avent, Nuby. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinBaby BrezzaBeabaPhilips AventNubySage Spoonfuls
Oct 202549.2%40.3%4.4%3.6%2.4%0.05%
Nov 202549.2%40.3%4.4%3.6%2.4%0.05%
Dec 202553.6%35.8%3.9%3.9%2.6%0.05%
Jan 202648.3%39.5%5.3%4.4%2.4%0.06%
Feb 202648.3%39.5%5.3%4.3%2.4%0.12%
Mar 202648.1%39.3%5.3%4.3%2.9%0.06%
Apr 202648.1%39.3%5.3%4.3%2.9%0.06%
May 202648.1%39.3%5.3%4.3%2.9%0.04%
Jun 202648.1%39.3%5.3%4.3%2.9%0.05%
Jul 202648.1%39.3%5.3%4.3%2.9%0.04%
Aug 202648.1%39.3%5.3%4.3%2.9%0.04%
Sep 2026——————

  1. 1.Munchkin

    48.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Baby Brezza

    39.3%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Beaba

    5.3%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Philips Avent

    4.3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nuby

    2.9%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sage Spoonfuls

    0.04%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Munchkin and its closest rivals

How has branded search demand for Munchkin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Munchkin worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby food makers worldwide decreased from 49.2% to 48.1%.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby food makers worldwide peaked at 53.6% in December 2025 and was lowest at 48.1% in March 2026.

How did search popularity change for baby food makers worldwide in August 2026?

  1. Estimated monthly branded searches for Sage Spoonfuls worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.

  2. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  3. Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

Where does Munchkin compete?

Munchkin is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats2nd of 614.5%Show ranking
Baby food makers1st of 648.1%Shown above
Baby bath tubs1st of 653.6%Show ranking
Sippy cups1st of 663.6%Show ranking
Baby playpens1st of 676%Show ranking
Nappy bags1st of 684.3%Show ranking
Pet gates1st of 691%Show ranking

How is Munchkin measured?

Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • munchkin

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How the Brand Demand Index is measured

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