Brandwave

How popular isMunchkin in search?

In August 2026, there were an estimated 368K branded searches for Munchkin worldwide which is down 18.2% over the last 11 months. Munchkin holds 76% estimated Share of Search among baby playpens worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin76%
  2. Graco22.7%
  3. Joovy0.74%
  4. Summer Infant0.33%
  5. Regalo0.27%
  6. Evenflo—
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Which baby playpens compete with Munchkin?

Munchkin against baby playpens worldwide, by month

Share of Search by month for Munchkin, Graco. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinGracoJoovySummer InfantRegaloEvenflo
Oct 202576%22.8%0.61%0.32%0.27%—
Nov 202576.1%22.8%0.49%0.32%0.27%—
Dec 202579.6%19.4%0.42%0.34%0.23%—
Jan 202676%22.8%0.49%0.41%0.27%—
Feb 202676%22.7%0.6%0.39%0.27%—
Mar 202672.1%26.5%0.71%0.47%0.25%—
Apr 202672.1%26.5%0.71%0.47%0.25%—
May 202675.9%22.7%0.74%0.39%0.27%—
Jun 202675.9%22.7%0.74%0.39%0.33%—
Jul 202675.9%22.7%0.74%0.39%0.27%—
Aug 202676%22.7%0.74%0.33%0.27%—
Sep 2026——————

  1. 1.Munchkin

    76%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Graco

    22.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Joovy

    0.74%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Summer Infant

    0.33%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  5. 5.Regalo

    0.27%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Evenflo

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Munchkin and its closest rivals

How has branded search demand for Munchkin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Munchkin worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby playpens worldwide peaked at 79.6% in December 2025 and was lowest at 72.1% in March 2026.

How did search popularity change for baby playpens worldwide in August 2026?

  1. Estimated monthly branded searches for Regalo worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  2. Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  3. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  4. Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Munchkin compete?

Munchkin is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats2nd of 614.5%Show ranking
Baby food makers1st of 648.1%Show ranking
Baby bath tubs1st of 653.6%Show ranking
Sippy cups1st of 663.6%Show ranking
Baby playpens1st of 676%Shown above
Nappy bags1st of 684.3%Show ranking
Pet gates1st of 691%Show ranking

How is Munchkin measured?

Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • munchkin

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How the Brand Demand Index is measured

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