Munchkin vs Sage Spoonfuls:Which is more popular by branded search?
In August 2026, Munchkin had more branded searches than Sage Spoonfuls among baby food makers worldwide. Munchkin was estimated to have 368K branded searches compared to Sage Spoonfuls’ 320, and held a 48.1% Share of Search versus Sage Spoonfuls’ 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Munchkin or Sage Spoonfuls?
Compare the baby food makers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Munchkin, Sage Spoonfuls. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Baby Brezza | Beaba | Philips Avent | Nuby | Sage Spoonfuls |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 40.3% | 4.4% | 3.6% | 2.4% | 0.05% |
| Nov 2025 | 49.2% | 40.3% | 4.4% | 3.6% | 2.4% | 0.05% |
| Dec 2025 | 53.6% | 35.8% | 3.9% | 3.9% | 2.6% | 0.05% |
| Jan 2026 | 48.3% | 39.5% | 5.3% | 4.4% | 2.4% | 0.06% |
| Feb 2026 | 48.3% | 39.5% | 5.3% | 4.3% | 2.4% | 0.12% |
| Mar 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.06% |
| Apr 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.06% |
| May 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.04% |
| Jun 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.05% |
| Jul 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.04% |
| Aug 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Munchkin and Sage Spoonfuls comparison changed over the last 12 months?
3 findings
- Munchkin was ahead of Sage Spoonfuls in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby food makers worldwide moved from 49.2% to 48.1%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Sage Spoonfuls’ estimated Share of Search among baby food makers worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 480 to 320.
How did search popularity change for baby food makers worldwide in August 2026?
2 changes
Estimated monthly branded searches for Sage Spoonfuls worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.
Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Munchkin’s and Sage Spoonfuls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Munchkin
1 branded search term
- munchkin
Sage Spoonfuls
1 branded search term
- sage spoonfuls
Put your own brand in this comparison
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