How popular isMoleskine?
In October 2026, people searched for Moleskine by name about 212,000 times worldwide, a 23.2% decrease from the previous year. These searches made up 9.4% of all global smart notebook and pen brand searches, placing Moleskine second out of four brands. When we asked both ChatGPT and Google AI Overviews about smart notebook and pen brands, Moleskine appeared in one of the five answers and was the joint third most recommended of the four.
Moleskine is the second most searched of 4 competitors and the joint third most recommended in the AI answers we collected.
RocketbookShare of searches 76.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MoleskineShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
LivescribeShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Neo SmartpenShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top smart notebook and pen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moleskine was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Moleskine is the joint third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rocketbook1st
- Neo Smartpen1st
- Moleskine3rd
- Livescribe3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rocketbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Livescribe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neo Smartpen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moleskine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about smart notebook and pen brands
5 answers
Asked ChatGPT
“What's the best smart notebook?”
Asked ChatGPT
“Which smart pen turns handwriting into digital notes?”
Asked ChatGPT
“What's the best reusable notebook?”
Searched Google, AI Overview
“smart notebook”
Searched Google, AI Overview
“smart pen”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Moleskine compared with other smart notebook and pen brands worldwide?
Share of searches by month for Rocketbook, Moleskine, Livescribe, Neo Smartpen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rocketbook | Moleskine | Livescribe | Neo Smartpen |
|---|---|---|---|---|
| Nov 2025 | 76.6% | 14.1% | 5.1% | 4.2% |
| Dec 2025 | 83.6% | 8.2% | 4.5% | 3.7% |
| Jan 2026 | 78.9% | 7.9% | 7.9% | 5.3% |
| Feb 2026 | 58.7% | 5.9% | 5.9% | 29.6% |
| Mar 2026 | 72.3% | 7.2% | 7.2% | 13.3% |
| Apr 2026 | 76% | 7.5% | 7.5% | 9.1% |
| May 2026 | 76.8% | 9.4% | 7.7% | 6.2% |
| Jun 2026 | 77.9% | 9.5% | 6.3% | 6.3% |
| Jul 2026 | 78.3% | 9.4% | 6.2% | 6.2% |
| Aug 2026 | 79.5% | 7.8% | 6.4% | 6.4% |
| Sep 2026 | 78.1% | 7.8% | 7.8% | 6.4% |
| Oct 2026 | 76.8% | 9.4% | 7.7% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 36K | -18.4% | -1.3 points | |
| 2, moved from 3rd to 2nd | 9.4% | 4.4K | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.7% | 3.6K | -18.2% | -0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | Neo SmartpenNeoLAB Convergence | 6.2% | 2.9K | -19.4% | -0.2 points |
76.8%
Held 1st. 36K estimated branded searches, -18.4% vs prior month. Share -1.3 points.
9.4%
Moved from 3rd to 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +1.6 points.
7.7%
Moved from 2nd to 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
6.2%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.
Moleskine sells other things too, so only its searches that name this product count here, like “moleskine smart writing set”.
Compare popularity between Moleskine and its closest rivals
Every comparison with Moleskine
23 comparisons
- Moleskine vs Sharpie
- Leuchtturm1917 vs Moleskine
- Field Notes vs Moleskine
- BIC vs Moleskine
- Moleskine vs Staedtler
- Moleskine vs Muji
- Kokuyo vs Moleskine
- Midori vs Moleskine
- Moleskine vs Paper Mate
- Moleskine vs Rhodia
- Exacompta vs Moleskine
- Five Star vs Moleskine
- Canson vs Moleskine
- Hobonichi vs Moleskine
- Clairefontaine vs Moleskine
- Moleskine vs Rocketbook
- Livescribe vs Moleskine
- Moleskine vs Oxford
- Moleskine vs Strathmore
- Moleskine vs Neo Smartpen
- Moleskine vs Stillman & Birn
- Hahnemühle vs Moleskine
- Moleskine vs Pentalic
How has branded search demand for Moleskine changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Moleskine worldwide fell from 276K to 212K.
- Across the 12 months ending October 2026, Moleskine’s share of searches among smart notebook and pen brands worldwide decreased from 14.1% to 9.4%.
- Across the 12 months ending October 2026, Moleskine’s share of searches among smart notebook and pen brands worldwide peaked at 14.1% in November 2025 and was lowest at 5.9% in February 2026.
How did search popularity change for smart notebook and pen brands worldwide in October 2026?
4 changes
In October 2026, Moleskine overtook Livescribe to rank 2nd among smart notebook and pen brands worldwide, with 9.4% of the searches.
In October 2026, Rocketbook lost share of searches among smart notebook and pen brands worldwide, from 78.1% to 76.8%.
Estimated monthly branded searches for Neo Smartpen worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
Estimated monthly branded searches for Livescribe worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.
How are Moleskine’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Moleskine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- moleskine
- moleskine sketchbook
- moleskine smart writing set
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Where does Moleskine compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Stationery | 1st of 10 | 25.4% | Show ranking |
| Notebook brands | 1st of 10 | 36.8% | Show ranking |
| Smart notebook and pen brands | 2nd of 4 | 9.4% | Shown above |
| Sketchbook brands | 1st of 7 | 32.3% | Show ranking |
Is Moleskine your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.