Sketchbook brands:Which are most popular?
In October 2026, Moleskine was the most searched sketchbook brand worldwide, accounting for 32.3% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Stillman & Birn showed up in every answer. Stillman & Birn was recommended most often, coming first in two out of five responses.
MoleskineShare of searches 32.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
CansonShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
StrathmoreShare of searches 14.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- Stillman & BirnShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Leuchtturm1917Share of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sketchbook brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Stillman & Birn appeared every time. Stillman & Birn was recommended most often, coming first in two out of five answers. Strathmore was second, and Canson was third. Leuchtturm1917, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which sketchbook brands do people search for most?
This chart shows how often people search Google for each sketchbook brand by name. Each line represents a brand's share of searches for all seven sketchbook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Moleskine, Canson, Strathmore, Stillman & Birn, Leuchtturm1917, Hahnemühle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.3% | 6.6K | 0% | +5.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.4% | 5.4K | -33.3% | -6.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.2% | 2.9K | -19.4% | -0.4 points | |
| 4, held 4th | 11.7% | 2.4K | -17.2% | 0 points | |
| 5, moved from 6th to 5th | 7.8% | 1.6K | 0% | +1.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.4% | 1.3K | -18.8% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.3% | 260 | 0% | +0.2 points |
32.3%
Moved from 2nd to 1st. 6.6K estimated branded searches, 0% vs prior month. Share +5.5 points.
2.
Canson26.4%
Moved from 1st to 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share -6.5 points.
14.2%
Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.
11.7%
Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
7.8%
Moved from 6th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.4%
Moved from 5th to 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
7.
Pentalic1.3%
Held 7th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.
Moleskine and Leuchtturm1917 sell other things too, so only their searches that name this product count here, like “moleskine sketchbook”.
Which brand is most popular in search among sketchbook brands worldwide?
7 brands
In October 2026, Moleskine was the most searched among sketchbook brands worldwide, with an estimated 6.6K branded searches, 32.3% of all searches for the seven tracked by the Brandwave Brand Demand Index. Canson is in 2nd place, 5.9 percentage points behind at 26.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Moleskine | 54.6% → 32.3% | 54.6%Nov 2025 | 26.8%Sep 2026 | 1st |
| Canson | 19.9% → 26.4% | 32.8%Sep 2026 | 19.9%Nov 2025 | 2nd |
| Strathmore | 10.9% → 14.2% | 27%Jun 2026 | 10.9%Nov 2025 | 3rd |
| Stillman & Birn | 5.7% → 11.7% | 11.8%Sep 2026 | 5.7%Nov 2025 | 4th |
| Leuchtturm1917 | 4.8% → 7.8% | 9.6%Feb 2026 | 4.8%Nov 2025 | 5th |
| Hahnemühle | 3% → 6.4% | 6.8%Aug 2026 | 3%Nov 2025 | 6th |
| Pentalic | 0.97% → 1.3% | 1.7%Apr 2026 | 0.97%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide decreased from 54.6% to 32.3%.
- Across the 12 months ending October 2026, Canson’s share of searches among sketchbook brands worldwide increased from 19.9% to 26.4%.
- Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide increased from 10.9% to 14.2%.
- Across the 12 months ending October 2026, Stillman & Birn’s share of searches among sketchbook brands worldwide increased from 5.7% to 11.7%.
- Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide increased from 4.8% to 7.8%.
- Across the 12 months ending October 2026, Hahnemühle’s share of searches among sketchbook brands worldwide increased from 3% to 6.4%.
- Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide peaked at 54.6% in November 2025 and was lowest at 26.8% in September 2026.
- Across the 12 months ending October 2026, Canson’s share of searches among sketchbook brands worldwide peaked at 32.8% in September 2026 and was lowest at 19.9% in November 2025.
- Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide peaked at 27% in June 2026 and was lowest at 10.9% in November 2025.
- Across the 12 months ending October 2026, Stillman & Birn’s share of searches among sketchbook brands worldwide peaked at 11.8% in September 2026 and was lowest at 5.7% in November 2025.
- Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide peaked at 9.6% in February 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending October 2026, Hahnemühle’s share of searches among sketchbook brands worldwide peaked at 6.8% in August 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending October 2026, Pentalic held steady: its share of searches among sketchbook brands worldwide moved less than 0.5 percentage points.
How did search popularity change for sketchbook brands worldwide in October 2026?
7 changes
In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches.
In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches.
In October 2026, Canson lost share of searches among sketchbook brands worldwide, from 32.8% to 26.4%.
Estimated monthly branded searches for Hahnemühle worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.
Estimated monthly branded searches for Stillman & Birn worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.
Estimated monthly branded searches for Strathmore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
Estimated monthly branded searches for Pentalic worldwide fell 18.8% over 12 measured months, from 320 to 260 in October 2026.
How are branded searches counted for sketchbook brands?
7 search terms
Each brand's share of searches among sketchbook brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Moleskine
1 branded search term
- moleskine sketchbook
Canson
1 branded search term
- canson sketchbook
Strathmore
1 branded search term
- strathmore sketchbook
Stillman & Birn
1 branded search term
- stillman and birn
Leuchtturm1917
1 branded search term
- leuchtturm sketchbook
Hahnemühle
1 branded search term
- hahnemuhle sketchbook
Pentalic
1 branded search term
- pentalic
Compare popularity between leading brands
- Moleskine vs Canson: compare popularity
- Moleskine vs Strathmore: compare popularity
- Moleskine vs Stillman & Birn: compare popularity
- Moleskine vs Leuchtturm1917: compare popularity
- Canson vs Strathmore: compare popularity
- Canson vs Stillman & Birn: compare popularity
- Canson vs Leuchtturm1917: compare popularity
- Strathmore vs Stillman & Birn: compare popularity
- Strathmore vs Leuchtturm1917: compare popularity
- Stillman & Birn vs Leuchtturm1917: compare popularity
- Compare any of these brands
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