Canson vs Strathmore:Which is more popular?
In October 2026, Canson had more branded searches than Strathmore among sketchbook brands worldwide. Canson had about 5,400 branded searches, while Strathmore had 2,900. Canson made up 26.4% of all sketchbook brand searches we track, and Strathmore accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about sketchbook brands, Canson and Strathmore each appeared in four of the five answers. Strathmore was mentioned before Canson in three out of five answers.
Who do people search for more?
Canson, about 86% more searches than Strathmore
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Strathmore, named ahead of Canson in 3 of 5 answers
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Top sketchbook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canson was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Strathmore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Strathmore was listed before Canson in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Canson or Strathmore more popular in search?
This chart shows how often people search Google for Canson and Strathmore by name. Each line represents a brand's share of searches for all seven sketchbook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canson, Strathmore. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
How has branded search for Canson and Strathmore changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Strathmore took it in June 2026, Canson took it in July 2026.
- Across the 12 months ending October 2026, Canson’s share of searches among sketchbook brands worldwide moved from 19.9% to 26.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide moved from 10.9% to 14.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for sketchbook brands worldwide in October 2026?
3 changes
In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches.
In October 2026, Canson lost share of searches among sketchbook brands worldwide, from 32.8% to 26.4%.
Estimated monthly branded searches for Strathmore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
How are Canson’s and Strathmore’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canson’s and Strathmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canson
1 branded search term
- canson sketchbook
Strathmore
1 branded search term
- strathmore sketchbook
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