How popular isMoleskine?
In October 2026, people searched for Moleskine by name about 212,000 times worldwide, a 23.2% decrease from the previous year. These searches made up 32.3% of all global sketchbook brand searches, placing Moleskine first out of seven brands. When we asked both ChatGPT and Google AI Overviews about sketchbook brands, Moleskine appeared in three of the five answers and was the fourth most recommended of the seven.
Moleskine is the most searched of 7 competitors and the fourth most recommended in the AI answers we collected.
MoleskineShare of searches 32.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
CansonShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
StrathmoreShare of searches 14.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- Stillman & BirnShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Leuchtturm1917Share of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sketchbook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moleskine was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Moleskine is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Moleskine compared with other sketchbook brands worldwide?
Share of searches by month for Moleskine, Canson, Strathmore, Stillman & Birn, Leuchtturm1917, Hahnemühle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.3% | 6.6K | 0% | +5.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.4% | 5.4K | -33.3% | -6.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.2% | 2.9K | -19.4% | -0.4 points | |
| 4, held 4th | 11.7% | 2.4K | -17.2% | 0 points | |
| 5, moved from 6th to 5th | 7.8% | 1.6K | 0% | +1.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.4% | 1.3K | -18.8% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.3% | 260 | 0% | +0.2 points |
32.3%
Moved from 2nd to 1st. 6.6K estimated branded searches, 0% vs prior month. Share +5.5 points.
2.
Canson26.4%
Moved from 1st to 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share -6.5 points.
14.2%
Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.
11.7%
Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
7.8%
Moved from 6th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.4%
Moved from 5th to 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
7.
Pentalic1.3%
Held 7th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.
Moleskine and Leuchtturm1917 sell other things too, so only their searches that name this product count here, like “moleskine sketchbook”.
Compare popularity between Moleskine and its closest rivals
Every comparison with Moleskine
23 comparisons
- Moleskine vs Sharpie
- Leuchtturm1917 vs Moleskine
- Field Notes vs Moleskine
- BIC vs Moleskine
- Moleskine vs Staedtler
- Moleskine vs Muji
- Kokuyo vs Moleskine
- Midori vs Moleskine
- Moleskine vs Paper Mate
- Moleskine vs Rhodia
- Exacompta vs Moleskine
- Five Star vs Moleskine
- Canson vs Moleskine
- Hobonichi vs Moleskine
- Clairefontaine vs Moleskine
- Moleskine vs Rocketbook
- Livescribe vs Moleskine
- Moleskine vs Oxford
- Moleskine vs Strathmore
- Moleskine vs Neo Smartpen
- Moleskine vs Stillman & Birn
- Hahnemühle vs Moleskine
- Moleskine vs Pentalic
How has branded search demand for Moleskine changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Moleskine worldwide fell from 276K to 212K.
- Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide decreased from 54.6% to 32.3%.
- Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide peaked at 54.6% in November 2025 and was lowest at 26.8% in September 2026.
How did search popularity change for sketchbook brands worldwide in October 2026?
6 changes
In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches.
In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches.
In October 2026, Canson lost share of searches among sketchbook brands worldwide, from 32.8% to 26.4%.
Estimated monthly branded searches for Hahnemühle worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.
Estimated monthly branded searches for Stillman & Birn worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.
Estimated monthly branded searches for Strathmore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
How are Moleskine’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Moleskine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- moleskine
- moleskine sketchbook
- moleskine smart writing set
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Where does Moleskine compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Stationery | 1st of 10 | 25.4% | Show ranking |
| Notebook brands | 1st of 10 | 36.8% | Show ranking |
| Smart notebook and pen brands | 2nd of 4 | 9.4% | Show ranking |
| Sketchbook brands | 1st of 7 | 32.3% | Shown above |
Is Moleskine your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.