Moleskine vs Pentalic:Which is more popular?
In October 2026, Moleskine had more branded searches than Pentalic among sketchbook brands worldwide. Moleskine had about 6,600 branded searches, while Pentalic had 260. Moleskine made up 32.3% of all sketchbook brand searches we track, and Pentalic accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about sketchbook brands, Moleskine appeared in three of the five answers and Pentalic in one. Moleskine was mentioned before Pentalic in three out of four answers that named either.
Who do people search for more?
Moleskine, about 25 searches for every 1 for Pentalic
Who does AI mention more?
Moleskine, mentioned in 3 of 5 answers, Pentalic in 1
Who does AI recommend more?
Moleskine, named ahead of Pentalic in 3 of 4 answers
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Top sketchbook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moleskine was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pentalic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moleskine was listed before Pentalic in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Moleskine or Pentalic more popular in search?
This chart shows how often people search Google for Moleskine and Pentalic by name. Each line represents a brand's share of searches for all seven sketchbook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Moleskine, Pentalic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
Moleskine sells other things too, so only its searches that name this product count here, like “moleskine sketchbook”.
How has branded search for Moleskine and Pentalic changed worldwide over the last 12 months?
3 findings
- Moleskine was ahead of Pentalic in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide moved from 54.6% to 32.3%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
- Across the 12 months ending October 2026, Pentalic’s share of searches among sketchbook brands worldwide moved from 0.97% to 1.3%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for sketchbook brands worldwide in October 2026?
2 changes
In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches.
Estimated monthly branded searches for Pentalic worldwide fell 18.8% over 12 measured months, from 320 to 260 in October 2026.
How are Moleskine’s and Pentalic’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moleskine’s and Pentalic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sketchbook brands
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