Hahnemühle vs Moleskine:Which is more popular?
In October 2026, Moleskine had more branded searches than Hahnemühle among sketchbook brands worldwide. Moleskine had about 6,600 branded searches, while Hahnemühle had 1,300. Moleskine made up 32.3% of all sketchbook brand searches we track, and Hahnemühle accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about sketchbook brands, Moleskine appeared in three of the five answers and Hahnemühle in none.
Who do people search for more?
Moleskine, about 5 searches for every 1 for Hahnemühle
Who does AI mention more?
Moleskine, mentioned in 3 of 5 answers, Hahnemühle in 0
Who does AI recommend more?
Moleskine, the only one of the two named
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Top sketchbook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moleskine was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hahnemühle did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Hahnemühle or Moleskine more popular in search?
This chart shows how often people search Google for Hahnemühle and Moleskine by name. Each line represents a brand's share of searches for all seven sketchbook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Moleskine, Hahnemühle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
Moleskine sells other things too, so only its searches that name this product count here, like “moleskine sketchbook”.
How has branded search for Hahnemühle and Moleskine changed worldwide over the last 12 months?
3 findings
- Moleskine was ahead of Hahnemühle in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hahnemühle’s share of searches among sketchbook brands worldwide moved from 3% to 6.4%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide moved from 54.6% to 32.3%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
How did search popularity change for sketchbook brands worldwide in October 2026?
3 changes
In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches.
In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches.
Estimated monthly branded searches for Hahnemühle worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.
How are Hahnemühle’s and Moleskine’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hahnemühle’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hahnemühle
1 branded search term
- hahnemuhle sketchbook
Moleskine
1 branded search term
- moleskine sketchbook
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