Smart notebook and pen brands:Which are most popular?
In October 2026, Rocketbook was the most searched smart notebook and pen brand worldwide, accounting for 76.8% of all searches among the four brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Rocketbook was mentioned most often, in three of the five answers. Rocketbook and Neo Smartpen tied as the most recommended.
RocketbookShare of searches 76.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MoleskineShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
LivescribeShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Neo SmartpenShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top smart notebook and pen brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Rocketbook was mentioned most often, in three of the five answers. Rocketbook and Neo Smartpen tied as the most recommended. Moleskine and Livescribe tied for third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rocketbook1st
- Neo Smartpen1st
- Moleskine3rd
- Livescribe3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rocketbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Livescribe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neo Smartpen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moleskine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about smart notebook and pen brands
5 answers
Asked ChatGPT
“What's the best smart notebook?”
Asked ChatGPT
“Which smart pen turns handwriting into digital notes?”
Asked ChatGPT
“What's the best reusable notebook?”
Searched Google, AI Overview
“smart notebook”
Searched Google, AI Overview
“smart pen”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which smart notebook and pen brands do people search for most?
This chart shows how often people search Google for each smart notebook and pen brand by name. Each line represents a brand's share of searches for all four smart notebook and pen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rocketbook, Moleskine, Livescribe, Neo Smartpen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rocketbook | Moleskine | Livescribe | Neo Smartpen |
|---|---|---|---|---|
| Nov 2025 | 76.6% | 14.1% | 5.1% | 4.2% |
| Dec 2025 | 83.6% | 8.2% | 4.5% | 3.7% |
| Jan 2026 | 78.9% | 7.9% | 7.9% | 5.3% |
| Feb 2026 | 58.7% | 5.9% | 5.9% | 29.6% |
| Mar 2026 | 72.3% | 7.2% | 7.2% | 13.3% |
| Apr 2026 | 76% | 7.5% | 7.5% | 9.1% |
| May 2026 | 76.8% | 9.4% | 7.7% | 6.2% |
| Jun 2026 | 77.9% | 9.5% | 6.3% | 6.3% |
| Jul 2026 | 78.3% | 9.4% | 6.2% | 6.2% |
| Aug 2026 | 79.5% | 7.8% | 6.4% | 6.4% |
| Sep 2026 | 78.1% | 7.8% | 7.8% | 6.4% |
| Oct 2026 | 76.8% | 9.4% | 7.7% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 36K | -18.4% | -1.3 points | |
| 2, moved from 3rd to 2nd | 9.4% | 4.4K | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.7% | 3.6K | -18.2% | -0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | Neo SmartpenNeoLAB Convergence | 6.2% | 2.9K | -19.4% | -0.2 points |
76.8%
Held 1st. 36K estimated branded searches, -18.4% vs prior month. Share -1.3 points.
9.4%
Moved from 3rd to 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +1.6 points.
7.7%
Moved from 2nd to 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
6.2%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.
Moleskine sells other things too, so only its searches that name this product count here, like “moleskine smart writing set”.
Which brand is most popular in search among smart notebook and pen brands worldwide?
4 brands
In October 2026, Rocketbook was the most searched among smart notebook and pen brands worldwide, with an estimated 36K branded searches, 76.8% of all searches for the four tracked by the Brandwave Brand Demand Index. Moleskine is in 2nd place, 67.4 percentage points behind at 9.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Rocketbook | 76.6% → 76.8% | 83.6%Dec 2025 | 58.7%Feb 2026 | 1st |
| Moleskine | 14.1% → 9.4% | 14.1%Nov 2025 | 5.9%Feb 2026 | 2nd |
| Livescribe | 5.1% → 7.7% | 7.9%Jan 2026 | 4.5%Dec 2025 | 3rd |
| Neo Smartpen | 4.2% → 6.2% | 29.6%Feb 2026 | 3.7%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending October 2026, Moleskine’s share of searches among smart notebook and pen brands worldwide decreased from 14.1% to 9.4%.
- Across the 12 months ending October 2026, Livescribe’s share of searches among smart notebook and pen brands worldwide increased from 5.1% to 7.7%.
- Across the 12 months ending October 2026, Neo Smartpen’s share of searches among smart notebook and pen brands worldwide increased from 4.2% to 6.2%.
- Across the 12 months ending October 2026, Rocketbook’s share of searches among smart notebook and pen brands worldwide peaked at 83.6% in December 2025 and was lowest at 58.7% in February 2026.
- Across the 12 months ending October 2026, Moleskine’s share of searches among smart notebook and pen brands worldwide peaked at 14.1% in November 2025 and was lowest at 5.9% in February 2026.
- Across the 12 months ending October 2026, Livescribe’s share of searches among smart notebook and pen brands worldwide peaked at 7.9% in January 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending October 2026, Neo Smartpen’s share of searches among smart notebook and pen brands worldwide peaked at 29.6% in February 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending October 2026, Rocketbook held steady: its share of searches among smart notebook and pen brands worldwide moved less than 0.5 percentage points.
How did search popularity change for smart notebook and pen brands worldwide in October 2026?
4 changes
In October 2026, Moleskine overtook Livescribe to rank 2nd among smart notebook and pen brands worldwide, with 9.4% of the searches.
In October 2026, Rocketbook lost share of searches among smart notebook and pen brands worldwide, from 78.1% to 76.8%.
Estimated monthly branded searches for Neo Smartpen worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
Estimated monthly branded searches for Livescribe worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.
How are branded searches counted for smart notebook and pen brands?
5 search terms
Each brand's share of searches among smart notebook and pen brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Rocketbook
2 branded search terms
- rocketbook
- rocketbook notebook
Moleskine
1 branded search term
- moleskine smart writing set
Livescribe
1 branded search term
- livescribe
Neo Smartpen
1 branded search term
- neo smartpen
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