Canson vs Leuchtturm1917:Which is more popular?
In October 2026, Canson had more branded searches than Leuchtturm1917 among sketchbook brands worldwide. Canson had about 5,400 branded searches, while Leuchtturm1917 had 1,600. Canson made up 26.4% of all sketchbook brand searches we track, and Leuchtturm1917 accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about sketchbook brands, Canson appeared in four of the five answers and Leuchtturm1917 in none.
Who do people search for more?
Canson, about 3 searches for every 1 for Leuchtturm1917
Who does AI mention more?
Canson, mentioned in 4 of 5 answers, Leuchtturm1917 in 0
Who does AI recommend more?
Canson, the only one of the two named
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Top sketchbook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canson was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Leuchtturm1917 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Canson or Leuchtturm1917 more popular in search?
This chart shows how often people search Google for Canson and Leuchtturm1917 by name. Each line represents a brand's share of searches for all seven sketchbook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canson, Leuchtturm1917. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
Leuchtturm1917 sells other things too, so only its searches that name this product count here, like “leuchtturm sketchbook”.
How has branded search for Canson and Leuchtturm1917 changed worldwide over the last 12 months?
3 findings
- Canson was ahead of Leuchtturm1917 in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Canson’s share of searches among sketchbook brands worldwide moved from 19.9% to 26.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide moved from 4.8% to 7.8%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for sketchbook brands worldwide in October 2026?
3 changes
In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches.
In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches.
In October 2026, Canson lost share of searches among sketchbook brands worldwide, from 32.8% to 26.4%.
How are Canson’s and Leuchtturm1917’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canson’s and Leuchtturm1917’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canson
1 branded search term
- canson sketchbook
Leuchtturm1917
1 branded search term
- leuchtturm sketchbook
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