Leuchtturm1917 vs Strathmore:Which is more popular?
In October 2026, Strathmore had more branded searches than Leuchtturm1917 among sketchbook brands worldwide. Strathmore had about 2,900 branded searches, while Leuchtturm1917 had 1,600. Strathmore made up 14.2% of all sketchbook brand searches we track, and Leuchtturm1917 accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about sketchbook brands, Strathmore appeared in four of the five answers and Leuchtturm1917 in none.
Who do people search for more?
Strathmore, about 81% more searches than Leuchtturm1917
Who does AI mention more?
Strathmore, mentioned in 4 of 5 answers, Leuchtturm1917 in 0
Who does AI recommend more?
Strathmore, the only one of the two named
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Top sketchbook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Strathmore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Leuchtturm1917 or Strathmore more popular in search?
This chart shows how often people search Google for Leuchtturm1917 and Strathmore by name. Each line represents a brand's share of searches for all seven sketchbook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Strathmore, Leuchtturm1917. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
Leuchtturm1917 sells other things too, so only its searches that name this product count here, like “leuchtturm sketchbook”.
How has branded search for Leuchtturm1917 and Strathmore changed worldwide over the last 12 months?
3 findings
- Strathmore was ahead of Leuchtturm1917 in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide moved from 4.8% to 7.8%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide moved from 10.9% to 14.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for sketchbook brands worldwide in October 2026?
2 changes
In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches.
Estimated monthly branded searches for Strathmore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
How are Leuchtturm1917’s and Strathmore’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leuchtturm1917’s and Strathmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leuchtturm1917
1 branded search term
- leuchtturm sketchbook
Strathmore
1 branded search term
- strathmore sketchbook
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