Leuchtturm1917 vs Stillman & Birn:Which is more popular?
In October 2026, Stillman & Birn had more branded searches than Leuchtturm1917 among sketchbook brands worldwide. Stillman & Birn had about 2,400 branded searches, while Leuchtturm1917 had 1,600. Stillman & Birn made up 11.7% of all sketchbook brand searches we track, and Leuchtturm1917 accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about sketchbook brands, Stillman & Birn appeared in all five answers and Leuchtturm1917 in none.
Who do people search for more?
Stillman & Birn, about 50% more searches than Leuchtturm1917
Who does AI mention more?
Stillman & Birn, mentioned in every answer we collected
Who does AI recommend more?
Stillman & Birn, the only one of the two named
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Top sketchbook brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stillman & Birn appeared in all five answers. Leuchtturm1917 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stillman & Birn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Strathmore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moleskine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentalic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leuchtturm19170 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hahnemühle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sketchbook brands
5 answers
Asked ChatGPT
“What's the best sketchbook for drawing?”
Asked ChatGPT
“Which sketchbook brand is best for mixed media?”
Asked ChatGPT
“What sketchbook should I buy for watercolour?”
Searched Google, AI Overview
“sketchbook for drawing”
Searched Google, AI Overview
“best sketchbook”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Leuchtturm1917 or Stillman & Birn more popular in search?
This chart shows how often people search Google for Leuchtturm1917 and Stillman & Birn by name. Each line represents a brand's share of searches for all seven sketchbook brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stillman & Birn, Leuchtturm1917. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moleskine | Canson | Strathmore | Stillman & Birn | Leuchtturm1917 | Hahnemühle | Pentalic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 19.9% | 10.9% | 5.7% | 4.8% | 3% | 0.97% |
| Dec 2025 | 37.6% | 25.1% | 16.7% | 7.2% | 7.2% | 4.9% | 1.2% |
| Jan 2026 | 41.5% | 22.6% | 15.1% | 8.2% | 6.5% | 4.5% | 1.6% |
| Feb 2026 | 39.6% | 26.4% | 11.6% | 7.6% | 9.6% | 4% | 1.3% |
| Mar 2026 | 35.7% | 29% | 12.8% | 8.4% | 7% | 5.7% | 1.4% |
| Apr 2026 | 36% | 29.3% | 12.9% | 8.4% | 5.8% | 5.8% | 1.7% |
| May 2026 | 31.5% | 25.8% | 17.2% | 11.5% | 6.2% | 6.2% | 1.5% |
| Jun 2026 | 27% | 22.1% | 27% | 9.8% | 6.5% | 6.5% | 1.1% |
| Jul 2026 | 34.1% | 22.7% | 18.5% | 10.1% | 6.7% | 6.7% | 1.1% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 8.5% | 6.8% | 6.8% | 1.1% |
| Sep 2026 | 26.8% | 32.8% | 14.6% | 11.8% | 6.5% | 6.5% | 1.1% |
| Oct 2026 | 32.3% | 26.4% | 14.2% | 11.7% | 7.8% | 6.4% | 1.3% |
Leuchtturm1917 sells other things too, so only its searches that name this product count here, like “leuchtturm sketchbook”.
How has branded search for Leuchtturm1917 and Stillman & Birn changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Leuchtturm1917 took it in February 2026, Stillman & Birn took it in March 2026.
- Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide moved from 4.8% to 7.8%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending October 2026, Stillman & Birn’s share of searches among sketchbook brands worldwide moved from 5.7% to 11.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for sketchbook brands worldwide in October 2026?
2 changes
In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches.
Estimated monthly branded searches for Stillman & Birn worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.
How are Leuchtturm1917’s and Stillman & Birn’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leuchtturm1917’s and Stillman & Birn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leuchtturm1917
1 branded search term
- leuchtturm sketchbook
Stillman & Birn
1 branded search term
- stillman and birn
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