Brandwave

How popular isMixpanel in search?

In September 2026, there were an estimated 61.1K branded searches for Mixpanel worldwide which is down 18.1% over the last 12 months. Mixpanel holds 1.7% estimated Share of Search among web analytics tools worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Analytics82.2%
  2. PostHog7%
  3. Microsoft Clarity4.7%
  4. Hotjar3.3%
  5. Mixpanel1.7%
  6. Matomo1.1%
  7. Amplitude0.1%
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Where does Mixpanel compete?

Mixpanel is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Web analytics tools5th of 71.7%Shown below
Web analytics platforms2nd of 62%Show ranking
Product analytics platforms2nd of 616.9%Show ranking
Customer analytics platforms2nd of 517.7%Show ranking
Product analytics tools2nd of 517.7%Show ranking

Which web analytics tools compete with Mixpanel?

Mixpanel against web analytics tools worldwide, by month

Share of Search by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar, Mixpanel. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAmplitude
Oct 202580%4.6%4.6%5.7%3.1%1.9%0.24%
Nov 202578.9%4.5%4.5%4.6%5.5%1.8%0.19%
Dec 202581.1%4.7%4.7%3.9%3.9%1.5%0.21%
Jan 202679.2%5.6%5.5%4.6%3%1.8%0.2%
Feb 202683.4%3.9%5.8%3.4%1.8%1.4%0.27%
Mar 202683.8%5.9%4.8%2.3%1.8%1.1%0.23%
Apr 202685.6%4%4.9%2.4%1.8%1.1%0.19%
May 202686.9%4.1%5%1.7%1.2%0.8%0.16%
Jun 202680.9%6.9%5.7%2.7%2.1%1.5%0.18%
Jul 202682.5%7%5.7%1.8%1.7%1.1%0.18%
Aug 202682.9%7%5.7%1.8%1.4%1.1%0.14%
Sep 202682.2%7%4.7%3.3%1.7%1.1%0.1%

  1. 1.Google Analytics

    82.2%

    Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.7 points.

  2. 2.PostHog

    7%

    Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Microsoft Clarity

    4.7%

    Held 3rd. 165K estimated branded searches, -0.14% vs prior month. Share -1 points.

  4. 4.Hotjar

    3.3%

    Held 4th. 115K estimated branded searches, +120.2% vs prior month. Share +1.5 points.

  5. 5.Mixpanel

    1.7%

    Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.

  6. 6.Matomo

    1.1%

    Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.

  7. 7.Amplitude

    0.1%

    Held 7th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.

Compare search popularity between Mixpanel and its closest rivals

Every comparison with Mixpanel

How has branded search demand for Mixpanel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mixpanel worldwide fell from 74.6K to 61.1K.
  • Across the 12 months ending September 2026, Mixpanel’s estimated Share of Search among web analytics tools worldwide decreased from 3.1% to 1.7%.
  • Across the 12 months ending September 2026, Mixpanel’s estimated Share of Search among web analytics tools worldwide peaked at 5.5% in November 2025 and was lowest at 1.2% in May 2026.

How did search popularity change for web analytics tools worldwide in September 2026?

  1. In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.8% to 3.3%.

  2. In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%.

  3. In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 82.9% to 82.2%.

  4. Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.

  5. Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.

  6. Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

How is Mixpanel measured?

Brandwave collects information about searches that people make online using Mixpanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mixpanel
  • mixpanel analytics

Do you work for Mixpanel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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