Brandwave

Web analytics platforms:Which brands are most popular in search?

In August 2026, Google Analytics was the most searched among web analytics platforms worldwide, with an estimated 2.2M branded searches and 96.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Analytics96.6%
  2. Mixpanel1.8%
  3. Matomo1.2%
  4. Plausible0.35%
  5. Mode Analytics0.08%
  6. Fathom0.02%

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Share of SearchLeaderboard

Compare the web analytics platforms businesses rely on for numbers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among web analytics platforms worldwide, by month

Share of Search by month for Google Analytics. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsMixpanelMatomoPlausibleMode AnalyticsFathom
Oct 202593.5%3.8%2.1%0.41%0.15%0.03%
Nov 202590.7%6.7%2%0.4%0.14%0.03%
Dec 202593.2%4.6%1.7%0.34%0.12%0.03%
Jan 202693.5%3.8%2.1%0.41%0.15%0.03%
Feb 202695.8%2.2%1.4%0.42%0.19%0.04%
Mar 202696.1%2.2%1.2%0.42%0.15%0.03%
Apr 202696.1%2.2%1.2%0.42%0.15%0.03%
May 202697.2%1.5%0.79%0.43%0.1%0.02%
Jun 202695%2.6%1.7%0.51%0.12%0.02%
Jul 202696.1%2.2%1.2%0.42%0.1%0.02%
Aug 202696.6%1.8%1.2%0.35%0.08%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Google Analytics

    96.6%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Mixpanel

    1.8%

    Held 2nd. 41.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Matomo

    1.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plausible

    0.35%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Mode Analytics

    0.08%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Fathom

    0.02%

    Held 6th. 510 estimated branded searches, -1.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among web analytics platforms worldwide?

In August 2026, Google Analytics was the most searched among web analytics platforms worldwide, with an estimated 2.2M branded searches and 96.6% estimated Share of Search within this set. Mixpanel is in 2nd place, 94.8 percentage points behind at 1.8% Share of Search.

Global web analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Analytics93.5% → 96.6%97.2%May 202690.7%Nov 20251st
Mixpanel3.8% → 1.8%6.7%Nov 20251.5%May 20262nd
Matomo2.1% → 1.2%2.1%Oct 20250.79%May 20263rd
Plausible0.41% → 0.35%0.51%Jun 20260.34%Dec 20254th
Mode Analytics0.15% → 0.08%0.19%Feb 20260.08%Aug 20265th
Fathom0.03% → 0.02%0.04%Feb 20260.02%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide increased from 93.5% to 96.6%.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics platforms worldwide decreased from 3.8% to 1.8%.
  • Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics platforms worldwide decreased from 2.1% to 1.2%.
  • Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide peaked at 97.2% in May 2026 and was lowest at 90.7% in November 2025.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics platforms worldwide peaked at 6.7% in November 2025 and was lowest at 1.5% in May 2026.
  • Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics platforms worldwide peaked at 2.1% in October 2025 and was lowest at 0.79% in May 2026.
  • Across the 11 months ending August 2026, Plausible, Mode Analytics and Fathom held steady: their estimated Share of Search among web analytics platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for web analytics platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Google Analytics worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.

  2. Estimated monthly branded searches for Mixpanel worldwide fell 44.9% over 11 measured months, from 74.6K to 41.1K in August 2026.

  3. Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.

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