Brandwave

How popular isFathom in search?

In August 2026, there were an estimated 510 branded searches for Fathom worldwide which is down 17.7% over the last 11 months. Fathom holds 0.02% estimated Share of Search among web analytics platforms worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Analytics96.6%
  2. Mixpanel1.8%
  3. Matomo1.2%
  4. Plausible0.35%
  5. Mode Analytics0.08%
  6. Fathom0.02%
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Which web analytics platforms compete with Fathom?

Fathom against web analytics platforms worldwide, by month

Share of Search by month for Google Analytics, Fathom. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsMixpanelMatomoPlausibleMode AnalyticsFathom
Oct 202593.5%3.8%2.1%0.41%0.15%0.03%
Nov 202590.7%6.7%2%0.4%0.14%0.03%
Dec 202593.2%4.6%1.7%0.34%0.12%0.03%
Jan 202693.5%3.8%2.1%0.41%0.15%0.03%
Feb 202695.8%2.2%1.4%0.42%0.19%0.04%
Mar 202696.1%2.2%1.2%0.42%0.15%0.03%
Apr 202696.1%2.2%1.2%0.42%0.15%0.03%
May 202697.2%1.5%0.79%0.43%0.1%0.02%
Jun 202695%2.6%1.7%0.51%0.12%0.02%
Jul 202696.1%2.2%1.2%0.42%0.1%0.02%
Aug 202696.6%1.8%1.2%0.35%0.08%0.02%
Sep 2026——————

  1. 1.Google Analytics

    96.6%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Mixpanel

    1.8%

    Held 2nd. 41.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Matomo

    1.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plausible

    0.35%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Mode Analytics

    0.08%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Fathom

    0.02%

    Held 6th. 510 estimated branded searches, -1.9% vs prior month. Share 0 points.

Compare search popularity between Fathom and its closest rivals

Every comparison with Fathom

How has branded search demand for Fathom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fathom worldwide fell from 620 to 510.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among web analytics platforms worldwide held steady, from 0.03% to 0.02%.

How did search popularity change for web analytics platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Google Analytics worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.

  2. Estimated monthly branded searches for Mixpanel worldwide fell 44.9% over 11 measured months, from 74.6K to 41.1K in August 2026.

  3. Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.

Where does Fathom compete?

Fathom is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Web analytics platforms6th of 60.02%Shown above
Privacy analytics platforms5th of 51.1%Show ranking
Cash flow forecasting platforms3rd of 52.6%Show ranking

How is Fathom measured?

Brandwave collects information about searches that people make online using Fathom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • fathom accounting
  • fathom cash flow
  • fathom financial reporting
  • fathomhq com

Do you work for Fathom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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