Fathom vs Google Analytics:Which is more popular by branded search?
In August 2026, Google Analytics had more branded searches than Fathom among web analytics platforms worldwide. Google Analytics was estimated to have 2.2M branded searches compared to Fathom’s 510, and held a 96.6% Share of Search versus Fathom’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fathom or Google Analytics?
Compare the web analytics platforms businesses rely on for numbers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Analytics, Fathom. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Mixpanel | Matomo | Plausible | Mode Analytics | Fathom |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.8% | 2.1% | 0.41% | 0.15% | 0.03% |
| Nov 2025 | 90.7% | 6.7% | 2% | 0.4% | 0.14% | 0.03% |
| Dec 2025 | 93.2% | 4.6% | 1.7% | 0.34% | 0.12% | 0.03% |
| Jan 2026 | 93.5% | 3.8% | 2.1% | 0.41% | 0.15% | 0.03% |
| Feb 2026 | 95.8% | 2.2% | 1.4% | 0.42% | 0.19% | 0.04% |
| Mar 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.15% | 0.03% |
| Apr 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.15% | 0.03% |
| May 2026 | 97.2% | 1.5% | 0.79% | 0.43% | 0.1% | 0.02% |
| Jun 2026 | 95% | 2.6% | 1.7% | 0.51% | 0.12% | 0.02% |
| Jul 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.1% | 0.02% |
| Aug 2026 | 96.6% | 1.8% | 1.2% | 0.35% | 0.08% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fathom and Google Analytics comparison changed over the last 12 months?
3 findings
- Google Analytics was ahead of Fathom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among web analytics platforms worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide moved from 93.5% to 96.6%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for web analytics platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Google Analytics worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fathom’s and Google Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom
4 branded search terms
- fathom accounting
- fathom cash flow
- fathom financial reporting
- fathomhq com
Google Analytics
1 branded search term
- google analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.