How popular isGoogle Analytics in search?

In August 2026, there were an estimated 2.2M branded searches for Google Analytics worldwide which is up 22.4% over the last 11 months. Google Analytics holds 96.6% estimated Share of Search among web analytics platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which web analytics platforms compete with Google Analytics?

Google Analytics against web analytics platforms worldwide, by month

Month	Google Analytics	Mixpanel	Matomo	Plausible	Mode Analytics	Fathom
Oct 2025	93.5%	3.8%	2.1%	0.41%	0.15%	0.03%
Nov 2025	90.7%	6.7%	2%	0.4%	0.14%	0.03%
Dec 2025	93.2%	4.6%	1.7%	0.34%	0.12%	0.03%
Jan 2026	93.5%	3.8%	2.1%	0.41%	0.15%	0.03%
Feb 2026	95.8%	2.2%	1.4%	0.42%	0.19%	0.04%
Mar 2026	96.1%	2.2%	1.2%	0.42%	0.15%	0.03%
Apr 2026	96.1%	2.2%	1.2%	0.42%	0.15%	0.03%
May 2026	97.2%	1.5%	0.79%	0.43%	0.1%	0.02%
Jun 2026	95%	2.6%	1.7%	0.51%	0.12%	0.02%
Jul 2026	96.1%	2.2%	1.2%	0.42%	0.1%	0.02%
Aug 2026	96.6%	1.8%	1.2%	0.35%	0.08%	0.02%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Analytics Google	96.6%	2.2M	0%	+0.5 points
2, held 2nd	Mixpanel	1.8%	41.1K	-18.2%	-0.4 points
3, held 3rd	Matomo	1.2%	27.1K	0%	0 points
4, held 4th	Plausible	0.35%	8.1K	-18.2%	-0.1 points
5, held 5th	Mode Analytics	0.08%	1.9K	-20.8%	0 points
6, held 6th	Fathom	0.02%	510	-1.9%	0 points

1.Google Analytics
96.6%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.Mixpanel
1.8%
Held 2nd. 41.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
3.Matomo
1.2%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Plausible
0.35%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.Mode Analytics
0.08%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
6.Fathom
0.02%
Held 6th. 510 estimated branded searches, -1.9% vs prior month. Share 0 points.

Compare search popularity between Google Analytics and its closest rivals

How has branded search demand for Google Analytics changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Analytics worldwide rose from 1.8M to 2.2M.
Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide increased from 93.5% to 96.6%.
Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide peaked at 97.2% in May 2026 and was lowest at 90.7% in November 2025.

How did search popularity change for web analytics platforms worldwide in August 2026?

5 changes

Estimated monthly branded searches for Google Analytics worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
Estimated monthly branded searches for Mixpanel worldwide fell 44.9% over 11 measured months, from 74.6K to 41.1K in August 2026.
Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.

Where does Google Analytics compete?

Google Analytics is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Website analytics platforms	1st of 5	95.1%	Show ranking
Web analytics platforms	1st of 6	96.6%	Shown above

How is Google Analytics measured?

Brandwave collects information about searches that people make online using Google Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term