Google Analytics vs Plausible:Which is more popular by branded search?
In August 2026, Google Analytics had more branded searches than Plausible among web analytics platforms worldwide. Google Analytics was estimated to have 2.2M branded searches compared to Plausible’s 8.1K, and held a 96.6% Share of Search versus Plausible’s 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Analytics or Plausible?
Compare the web analytics platforms businesses rely on for numbers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Analytics, Plausible. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Mixpanel | Matomo | Plausible | Mode Analytics | Fathom |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.8% | 2.1% | 0.41% | 0.15% | 0.03% |
| Nov 2025 | 90.7% | 6.7% | 2% | 0.4% | 0.14% | 0.03% |
| Dec 2025 | 93.2% | 4.6% | 1.7% | 0.34% | 0.12% | 0.03% |
| Jan 2026 | 93.5% | 3.8% | 2.1% | 0.41% | 0.15% | 0.03% |
| Feb 2026 | 95.8% | 2.2% | 1.4% | 0.42% | 0.19% | 0.04% |
| Mar 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.15% | 0.03% |
| Apr 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.15% | 0.03% |
| May 2026 | 97.2% | 1.5% | 0.79% | 0.43% | 0.1% | 0.02% |
| Jun 2026 | 95% | 2.6% | 1.7% | 0.51% | 0.12% | 0.02% |
| Jul 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.1% | 0.02% |
| Aug 2026 | 96.6% | 1.8% | 1.2% | 0.35% | 0.08% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Analytics and Plausible comparison changed over the last 12 months?
3 findings
- Google Analytics was ahead of Plausible in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide moved from 93.5% to 96.6%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Plausible’s estimated Share of Search among web analytics platforms worldwide moved from 0.41% to 0.35%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for web analytics platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Google Analytics worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Analytics’ and Plausible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Analytics
1 branded search term
- google analytics
Plausible
1 branded search term
- plausible analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.