Fathom vs Simple Analytics:Which is more popular by branded search?
In August 2026, Simple Analytics had more branded searches than Fathom among privacy analytics platforms worldwide. Simple Analytics was estimated to have 1.9K branded searches compared to Fathom’s 510, and held a 4.2% Share of Search versus Fathom’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fathom or Simple Analytics?
Compare the analytics tools that avoid cookies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simple Analytics, Fathom. The figures are in the table below the chart.
View monthly share of search table
| Month | Matomo | Plausible | Umami | Simple Analytics | Fathom |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Nov 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Dec 2025 | 65.6% | 13.1% | 13.1% | 7.1% | 1.1% |
| Jan 2026 | 67.2% | 13.4% | 10.9% | 7.3% | 1.1% |
| Feb 2026 | 58.8% | 17.6% | 14.3% | 7.8% | 1.5% |
| Mar 2026 | 54.9% | 20.1% | 16.4% | 7.3% | 1.3% |
| Apr 2026 | 54.1% | 19.8% | 16.2% | 8.8% | 1.2% |
| May 2026 | 48.4% | 26.4% | 17.7% | 6.3% | 1.2% |
| Jun 2026 | 59.8% | 17.9% | 12% | 9.7% | 0.65% |
| Jul 2026 | 54.4% | 19.9% | 19.9% | 4.8% | 1% |
| Aug 2026 | 59.3% | 17.7% | 17.7% | 4.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Fathom and Simple Analytics comparison changed over the last 12 months?
3 findings
- Simple Analytics was ahead of Fathom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among privacy analytics platforms worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 11 months ending August 2026, Simple Analytics’ estimated Share of Search among privacy analytics platforms worldwide moved from 7.5% to 4.2%, and its estimated monthly branded searches moved from 4.4K to 1.9K.
How did search popularity change for privacy analytics platforms worldwide in August 2026?
2 changes
In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%.
Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fathom’s and Simple Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom
4 branded search terms
- fathom accounting
- fathom cash flow
- fathom financial reporting
- fathomhq com
Simple Analytics
1 branded search term
- simple analytics
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