Fathom vs Float:Which is more popular by branded search?
In August 2026, Fathom had more branded searches than Float among cash flow forecasting platforms worldwide. Fathom was estimated to have 510 branded searches compared to Float’s 330, and held a 2.6% Share of Search versus Float’s 1.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Fathom or Float?
Compare services and tools used to forecast and manage business cash flow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fathom, Float. The figures are in the table below the chart.
View monthly share of search table
| Month | Agicap | Cash Flow Frog | Fathom | Float | Dryrun |
|---|---|---|---|---|---|
| Oct 2025 | 93.7% | 2.7% | 1.7% | 1.7% | 0.11% |
| Nov 2025 | 92.4% | 3.4% | 2.1% | 2% | 0.1% |
| Dec 2025 | 92.8% | 3.8% | 1.9% | 1.4% | 0.17% |
| Jan 2026 | 92.3% | 4% | 1.9% | 1.7% | 0.14% |
| Feb 2026 | 92.1% | 3.8% | 2.3% | 1.7% | 0.17% |
| Mar 2026 | 93.2% | 2.8% | 1.8% | 2% | 0.14% |
| Apr 2026 | 92.8% | 3.3% | 2% | 1.7% | 0.17% |
| May 2026 | 93.3% | 2.9% | 2% | 1.7% | 0.1% |
| Jun 2026 | 94.8% | 2.4% | 1.5% | 1.1% | 0.1% |
| Jul 2026 | 94.4% | 2.4% | 1.8% | 1.4% | 0.07% |
| Aug 2026 | 92.2% | 3.4% | 2.6% | 1.7% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Fathom and Float comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Float took it in March 2026, Fathom took it in April 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among cash flow forecasting platforms worldwide moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 11 months ending August 2026, Float’s estimated Share of Search among cash flow forecasting platforms worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 600 to 330.
How did search popularity change for cash flow forecasting platforms worldwide in August 2026?
2 changes
In August 2026, Fathom gained estimated Share of Search among cash flow forecasting platforms worldwide, from 1.8% to 2.6%.
Estimated monthly branded searches for Float worldwide fell 45% over 11 measured months, from 600 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fathom’s and Float’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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