Fathom vs Mode Analytics:Which is searched more?
In August 2026, Mode Analytics had more branded searches than Fathom among web analytics platforms worldwide. Mode Analytics was estimated to have 1.9K branded searches compared to Fathom’s 510, and held a 0.08% Share of Search versus Fathom’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fathom or Mode Analytics?
Compare the web analytics platforms businesses rely on for numbers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mode Analytics, Fathom. The figures are in the table below the chart.
View monthly share of search table
| Month | Mode Analytics | Fathom |
|---|---|---|
| Oct 2025 | 0.15% | 0.03% |
| Nov 2025 | 0.14% | 0.03% |
| Dec 2025 | 0.12% | 0.03% |
| Jan 2026 | 0.15% | 0.03% |
| Feb 2026 | 0.19% | 0.04% |
| Mar 2026 | 0.15% | 0.03% |
| Apr 2026 | 0.15% | 0.03% |
| May 2026 | 0.1% | 0.02% |
| Jun 2026 | 0.12% | 0.02% |
| Jul 2026 | 0.1% | 0.02% |
| Aug 2026 | 0.08% | 0.02% |
| Sep 2026 | — | — |
How has the Fathom and Mode Analytics comparison changed over the last 12 months?
3 findings
- Mode Analytics was ahead of Fathom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among web analytics platforms worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 11 months ending August 2026, Mode Analytics’ estimated Share of Search among web analytics platforms worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for web analytics platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fathom’s and Mode Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom
4 branded search terms
- fathom accounting
- fathom cash flow
- fathom financial reporting
- fathomhq com
Mode Analytics
1 branded search term
- mode analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.