Fathom vs Mixpanel:Which is more popular by branded search?
In August 2026, Mixpanel had more branded searches than Fathom among web analytics platforms worldwide. Mixpanel was estimated to have 41.1K branded searches compared to Fathom’s 510, and held a 1.8% Share of Search versus Fathom’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fathom or Mixpanel?
Compare the web analytics platforms businesses rely on for numbers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mixpanel, Fathom. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Mixpanel | Matomo | Plausible | Mode Analytics | Fathom |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.8% | 2.1% | 0.41% | 0.15% | 0.03% |
| Nov 2025 | 90.7% | 6.7% | 2% | 0.4% | 0.14% | 0.03% |
| Dec 2025 | 93.2% | 4.6% | 1.7% | 0.34% | 0.12% | 0.03% |
| Jan 2026 | 93.5% | 3.8% | 2.1% | 0.41% | 0.15% | 0.03% |
| Feb 2026 | 95.8% | 2.2% | 1.4% | 0.42% | 0.19% | 0.04% |
| Mar 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.15% | 0.03% |
| Apr 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.15% | 0.03% |
| May 2026 | 97.2% | 1.5% | 0.79% | 0.43% | 0.1% | 0.02% |
| Jun 2026 | 95% | 2.6% | 1.7% | 0.51% | 0.12% | 0.02% |
| Jul 2026 | 96.1% | 2.2% | 1.2% | 0.42% | 0.1% | 0.02% |
| Aug 2026 | 96.6% | 1.8% | 1.2% | 0.35% | 0.08% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fathom and Mixpanel comparison changed over the last 12 months?
3 findings
- Mixpanel was ahead of Fathom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among web analytics platforms worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics platforms worldwide moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 74.6K to 41.1K.
How did search popularity change for web analytics platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Fathom’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.