Brandwave

Product analytics tools:Which brands are most popular in search?

In August 2026, PostHog was the most searched among product analytics tools worldwide, with an estimated 203K branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PostHog70.8%
  2. Mixpanel14.4%
  3. Pendo13.1%
  4. Amplitude1.5%
  5. Heap0.32%

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Share of SearchLeaderboard

Compare the tools used to analyse product usage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among product analytics tools worldwide, by month

Share of Search by month for PostHog, Mixpanel, Pendo. The figures are in the table below the chart.

View monthly share of search table
MonthPostHogMixpanelPendoAmplitudeHeap
Oct 202546.5%31.3%18.8%2.4%1%
Nov 202538.2%46.7%12.6%1.6%0.86%
Dec 202545.2%37.2%15%2%0.69%
Jan 202651.9%28.5%17.1%1.9%0.64%
Feb 202653.3%23.9%18.3%3.6%0.81%
Mar 202663.3%19.1%14.6%2.4%0.52%
Apr 202653.8%24.3%18.1%2.5%1.2%
May 202663.6%19.2%14.3%2.5%0.43%
Jun 202665.1%19.7%12.1%1.7%1.4%
Jul 202669.7%17.2%10.8%1.8%0.47%
Aug 202670.8%14.4%13.1%1.5%0.32%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.PostHog

    70.8%

    Held 1st. 203K estimated branded searches, -0.15% vs prior month. Share +1.1 points.

  2. 2.Mixpanel

    14.4%

    Held 2nd. 41.1K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Pendo

    13.1%

    Held 3rd. 37.5K estimated branded searches, +19% vs prior month. Share +2.3 points.

  4. 4.Amplitude

    1.5%

    Held 4th. 4.2K estimated branded searches, -20.6% vs prior month. Share -0.3 points.

  5. 5.Heap

    0.32%

    Held 5th. 930 estimated branded searches, -32.1% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among product analytics tools worldwide?

In August 2026, PostHog was the most searched among product analytics tools worldwide, with an estimated 203K branded searches and 70.8% estimated Share of Search within this set. Mixpanel is in 2nd place, 56.4 percentage points behind at 14.4% Share of Search.

Global product analytics tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PostHog46.5% → 70.8%70.8%Aug 202638.2%Nov 20251st
Mixpanel31.3% → 14.4%46.7%Nov 202514.4%Aug 20262nd
Pendo18.8% → 13.1%18.8%Oct 202510.8%Jul 20263rd
Amplitude2.4% → 1.5%3.6%Feb 20261.5%Aug 20264th
Heap1% → 0.32%1.4%Jun 20260.32%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics tools worldwide increased from 46.5% to 70.8%.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics tools worldwide decreased from 31.3% to 14.4%.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product analytics tools worldwide decreased from 18.8% to 13.1%.
  • Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among product analytics tools worldwide decreased from 2.4% to 1.5%.
  • Across the 11 months ending August 2026, Heap’s estimated Share of Search among product analytics tools worldwide decreased from 1% to 0.32%.
  • Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics tools worldwide peaked at 70.8% in August 2026 and was lowest at 38.2% in November 2025.
  • Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics tools worldwide peaked at 46.7% in November 2025 and was lowest at 14.4% in August 2026.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product analytics tools worldwide peaked at 18.8% in October 2025 and was lowest at 10.8% in July 2026.
  • Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among product analytics tools worldwide peaked at 3.6% in February 2026 and was lowest at 1.5% in August 2026.
  • Across the 11 months ending August 2026, Heap’s estimated Share of Search among product analytics tools worldwide peaked at 1.4% in June 2026 and was lowest at 0.32% in August 2026.

How did search popularity change for product analytics tools worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among product analytics tools worldwide, from 10.8% to 13.1%.

  2. In August 2026, PostHog gained estimated Share of Search among product analytics tools worldwide, from 69.7% to 70.8%.

  3. In August 2026, Mixpanel lost estimated Share of Search among product analytics tools worldwide, from 17.2% to 14.4%.

  4. Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026.

  5. Estimated monthly branded searches for Amplitude worldwide fell 27.6% over 11 measured months, from 5.8K to 4.2K in August 2026.

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