Brandwave

How popular isPendo in search?

In August 2026, there were an estimated 37.5K branded searches for Pendo worldwide which is down 16.5% over the last 11 months. Pendo holds 13.1% estimated Share of Search among product analytics tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PostHog70.8%
  2. Mixpanel14.4%
  3. Pendo13.1%
  4. Amplitude1.5%
  5. Heap0.32%
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Which product analytics tools compete with Pendo?

Pendo against product analytics tools worldwide, by month

Share of Search by month for PostHog, Mixpanel, Pendo. The figures are in the table below the chart.

View monthly share of search table
MonthPostHogMixpanelPendoAmplitudeHeap
Oct 202546.5%31.3%18.8%2.4%1%
Nov 202538.2%46.7%12.6%1.6%0.86%
Dec 202545.2%37.2%15%2%0.69%
Jan 202651.9%28.5%17.1%1.9%0.64%
Feb 202653.3%23.9%18.3%3.6%0.81%
Mar 202663.3%19.1%14.6%2.4%0.52%
Apr 202653.8%24.3%18.1%2.5%1.2%
May 202663.6%19.2%14.3%2.5%0.43%
Jun 202665.1%19.7%12.1%1.7%1.4%
Jul 202669.7%17.2%10.8%1.8%0.47%
Aug 202670.8%14.4%13.1%1.5%0.32%
Sep 2026—————

  1. 1.PostHog

    70.8%

    Held 1st. 203K estimated branded searches, -0.15% vs prior month. Share +1.1 points.

  2. 2.Mixpanel

    14.4%

    Held 2nd. 41.1K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Pendo

    13.1%

    Held 3rd. 37.5K estimated branded searches, +19% vs prior month. Share +2.3 points.

  4. 4.Amplitude

    1.5%

    Held 4th. 4.2K estimated branded searches, -20.6% vs prior month. Share -0.3 points.

  5. 5.Heap

    0.32%

    Held 5th. 930 estimated branded searches, -32.1% vs prior month. Share -0.1 points.

Compare search popularity between Pendo and its closest rivals

How has branded search demand for Pendo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pendo worldwide fell from 44.9K to 37.5K.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product analytics tools worldwide decreased from 18.8% to 13.1%.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product analytics tools worldwide peaked at 18.8% in October 2025 and was lowest at 10.8% in July 2026.

How did search popularity change for product analytics tools worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among product analytics tools worldwide, from 10.8% to 13.1%.

  2. In August 2026, PostHog gained estimated Share of Search among product analytics tools worldwide, from 69.7% to 70.8%.

  3. In August 2026, Mixpanel lost estimated Share of Search among product analytics tools worldwide, from 17.2% to 14.4%.

  4. Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026.

  5. Estimated monthly branded searches for Amplitude worldwide fell 27.6% over 11 measured months, from 5.8K to 4.2K in August 2026.

Where does Pendo compete?

Pendo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Product analytics platforms3rd of 612.4%Show ranking
Customer analytics platforms3rd of 513.1%Show ranking
Product analytics tools3rd of 513.1%Shown above
Product onboarding platforms1st of 568.5%Show ranking
Product led growth platforms1st of 569%Show ranking
Product adoption platforms1st of 572.4%Show ranking

How is Pendo measured?

Brandwave collects information about searches that people make online using Pendo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • pendo
  • pendo io
  • pendo user onboarding
  • pendo.io

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How the Brand Demand Index is measured

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