Brandwave

Product onboarding platforms:Which brands are most popular in search?

In August 2026, Pendo was the most searched among product onboarding platforms worldwide, with an estimated 37.5K branded searches and 68.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pendo68.5%
  2. Appcues12.6%
  3. Userpilot10.2%
  4. Userflow8.4%
  5. Chameleon0.33%

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Share of SearchLeaderboard

Compare tools that guide new software users and help growth teams improve activation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among product onboarding platforms worldwide, by month

Share of Search by month for Pendo, Appcues, Userpilot, Userflow. The figures are in the table below the chart.

View monthly share of search table
MonthPendoAppcuesUserpilotUserflowChameleon
Oct 202566.6%10.3%12.4%10.2%0.49%
Nov 202563.9%11.9%11.9%11.8%0.47%
Dec 202568.2%10.6%10.4%10.4%0.5%
Jan 202668.3%10.6%10.3%10.4%0.35%
Feb 202663.1%14%11.2%11.2%0.54%
Mar 202664.7%11.8%11.5%11.7%0.37%
Apr 202667.1%10.3%10%12.2%0.32%
May 202663.7%14.7%9.6%11.6%0.37%
Jun 202667%12.5%10.1%10%0.39%
Jul 202664.1%14.1%11.7%9.5%0.55%
Aug 202668.5%12.6%10.2%8.4%0.33%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Pendo

    68.5%

    held 1st · 37.5K estimated branded searches · +19% vs prior month · +4.3 points

  2. 2.Appcues

    12.6%

    held 2nd · 6.9K estimated branded searches · -0.58% vs prior month · -1.5 points

  3. 3.Userpilot

    10.2%

    held 3rd · 5.6K estimated branded searches · -2.8% vs prior month · -1.5 points

  4. 4.Userflow

    8.4%

    held 4th · 4.6K estimated branded searches · -1.1% vs prior month · -1.1 points

  5. 5.Chameleon

    0.33%

    held 5th · 180 estimated branded searches · -33.3% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among product onboarding platforms worldwide?

In August 2026, Pendo was the most searched among product onboarding platforms worldwide, with an estimated 37.5K branded searches and 68.5% estimated Share of Search within this set. Appcues is in 2nd place, 55.8 percentage points behind at 12.6% Share of Search.

Global product onboarding platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pendo66.6% → 68.5%68.5%Aug 202663.1%Feb 20261st
Appcues10.3% → 12.6%14.7%May 202610.3%Oct 20253rd → 2nd
Userpilot12.4% → 10.2%12.4%Oct 20259.6%May 20262nd → 3rd
Userflow10.2% → 8.4%12.2%Apr 20268.4%Aug 20264th
Chameleon0.49% → 0.33%0.55%Jul 20260.32%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product onboarding platforms worldwide increased from 66.6% to 68.5%.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding platforms worldwide increased from 10.3% to 12.6%.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product onboarding platforms worldwide decreased from 12.4% to 10.2%.
  • Across the 11 months ending August 2026, Userflow’s estimated Share of Search among product onboarding platforms worldwide decreased from 10.2% to 8.4%.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product onboarding platforms worldwide peaked at 68.5% in August 2026 and was lowest at 63.1% in February 2026.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding platforms worldwide peaked at 14.7% in May 2026 and was lowest at 10.3% in October 2025.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product onboarding platforms worldwide peaked at 12.4% in October 2025 and was lowest at 9.6% in May 2026.
  • Across the 11 months ending August 2026, Userflow’s estimated Share of Search among product onboarding platforms worldwide peaked at 12.2% in April 2026 and was lowest at 8.4% in August 2026.
  • Across the 11 months ending August 2026, Appcues rose from 3rd to 2nd among product onboarding platforms worldwide.
  • Across the 11 months ending August 2026, Userpilot fell from 2nd to 3rd among product onboarding platforms worldwide.
  • Across the 11 months ending August 2026, Chameleon held steady: its estimated Share of Search among product onboarding platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for product onboarding platforms worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among product onboarding platforms worldwide, from 64.1% to 68.5%.

  2. In August 2026, Appcues lost estimated Share of Search among product onboarding platforms worldwide, from 14.1% to 12.6%.

  3. In August 2026, Userpilot lost estimated Share of Search among product onboarding platforms worldwide, from 11.7% to 10.2%.

  4. In August 2026, Userflow lost estimated Share of Search among product onboarding platforms worldwide, from 9.5% to 8.4%.

  5. Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

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