How popular isPostHog in search?
In August 2026, there were an estimated 203K branded searches for PostHog worldwide which is up 82.7% over the last 11 months. PostHog holds 70.8% estimated Share of Search among product analytics tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which product analytics tools compete with PostHog?
Share of Search by month for PostHog, Mixpanel, Pendo. The figures are in the table below the chart.
View monthly share of search table
| Month | PostHog | Mixpanel | Pendo | Amplitude | Heap |
|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 31.3% | 18.8% | 2.4% | 1% |
| Nov 2025 | 38.2% | 46.7% | 12.6% | 1.6% | 0.86% |
| Dec 2025 | 45.2% | 37.2% | 15% | 2% | 0.69% |
| Jan 2026 | 51.9% | 28.5% | 17.1% | 1.9% | 0.64% |
| Feb 2026 | 53.3% | 23.9% | 18.3% | 3.6% | 0.81% |
| Mar 2026 | 63.3% | 19.1% | 14.6% | 2.4% | 0.52% |
| Apr 2026 | 53.8% | 24.3% | 18.1% | 2.5% | 1.2% |
| May 2026 | 63.6% | 19.2% | 14.3% | 2.5% | 0.43% |
| Jun 2026 | 65.1% | 19.7% | 12.1% | 1.7% | 1.4% |
| Jul 2026 | 69.7% | 17.2% | 10.8% | 1.8% | 0.47% |
| Aug 2026 | 70.8% | 14.4% | 13.1% | 1.5% | 0.32% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 203K | -0.15% | +1.1 points | |
| 2, held 2nd | 14.4% | 41.1K | -18.2% | -2.9 points | |
| 3, held 3rd | 13.1% | 37.5K | +19% | +2.3 points | |
| 4, held 4th | 1.5% | 4.2K | -20.6% | -0.3 points | |
| 5, held 5th | 0.32% | 930 | -32.1% | -0.1 points |
1.
PostHog70.8%
Held 1st. 203K estimated branded searches, -0.15% vs prior month. Share +1.1 points.
2.
Mixpanel14.4%
Held 2nd. 41.1K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
3.
Pendo
13.1%
Held 3rd. 37.5K estimated branded searches, +19% vs prior month. Share +2.3 points.
1.5%
Held 4th. 4.2K estimated branded searches, -20.6% vs prior month. Share -0.3 points.
5.
Heap0.32%
Held 5th. 930 estimated branded searches, -32.1% vs prior month. Share -0.1 points.
Compare search popularity between PostHog and its closest rivals
How has branded search demand for PostHog changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PostHog worldwide rose from 111K to 203K.
- Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics tools worldwide increased from 46.5% to 70.8%.
- Across the 11 months ending August 2026, PostHog’s estimated Share of Search among product analytics tools worldwide peaked at 70.8% in August 2026 and was lowest at 38.2% in November 2025.
How did search popularity change for product analytics tools worldwide in August 2026?
5 changes
In August 2026, Pendo gained estimated Share of Search among product analytics tools worldwide, from 10.8% to 13.1%.
In August 2026, PostHog gained estimated Share of Search among product analytics tools worldwide, from 69.7% to 70.8%.
In August 2026, Mixpanel lost estimated Share of Search among product analytics tools worldwide, from 17.2% to 14.4%.
Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026.
Estimated monthly branded searches for Amplitude worldwide fell 27.6% over 11 measured months, from 5.8K to 4.2K in August 2026.
Where does PostHog compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Feature flag platforms | 2nd of 6 | 41% | Show ranking |
| Product analytics platforms | 1st of 6 | 67.2% | Show ranking |
| Customer analytics platforms | 1st of 5 | 70.8% | Show ranking |
| Product analytics tools | 1st of 5 | 70.8% | Shown above |
How is PostHog measured?
Brandwave collects information about searches that people make online using PostHog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- posthog
- posthog analytics
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Is PostHog your brand?
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