Brandwave

How popular isMinky in search?

In September 2026, there were an estimated 51.4K branded searches for Minky worldwide which held steady over the last 12 months. Minky holds 55.2% estimated Share of Search among easy squeeze mop brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Minky55.2%
  2. O-Cedar24.7%
  3. Oates20.2%
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Which easy squeeze mop brands compete with Minky?

Minky against easy squeeze mop brands worldwide, by month

Share of Search by month for Minky, O-Cedar, Oates. The figures are in the table below the chart.

View monthly share of search table
MonthMinkyO-CedarOates
Oct 202554.1%29.7%16.2%
Nov 202562.1%22.8%15.2%
Dec 202560.1%22%18%
Jan 202655.2%24.7%20.2%
Feb 202657.3%25.6%17.1%
Mar 202650.2%27.4%22.4%
Apr 202652.3%28.6%19.1%
May 202657.3%25.6%17.1%
Jun 202652.8%23.6%23.6%
Jul 202652.3%28.6%19.1%
Aug 202657.3%25.6%17.1%
Sep 202655.2%24.7%20.2%

  1. 1.Minky

    55.2%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.O-Cedar

    24.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Oates

    20.2%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +3 points.

Compare search popularity between Minky and its closest rivals

Every comparison with Minky

How has branded search demand for Minky changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Minky worldwide held steady, from 50.4K to 51.4K.
  • Across the 12 months ending September 2026, Minky’s estimated Share of Search among easy squeeze mop brands worldwide increased from 54.1% to 55.2%.
  • Across the 12 months ending September 2026, Minky’s estimated Share of Search among easy squeeze mop brands worldwide peaked at 62.1% in November 2025 and was lowest at 50.2% in March 2026.

How did search popularity change for easy squeeze mop brands worldwide in September 2026?

  1. In September 2026, Oates gained estimated Share of Search among easy squeeze mop brands worldwide, from 17.1% to 20.2%.

  2. In September 2026, Minky lost estimated Share of Search among easy squeeze mop brands worldwide, from 57.3% to 55.2%.

  3. In September 2026, O-Cedar lost estimated Share of Search among easy squeeze mop brands worldwide, from 25.6% to 24.7%.

Where does Minky compete?

Minky is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clothes line brands3rd of 48.3%Show ranking
Heated airer brands3rd of 411.2%Show ranking
Clothes airers4th of 611.4%Show ranking
Toilet brush brands5th of 611.1%Show ranking
Ironing boards3rd of 616.6%Show ranking
Easy squeeze mop brands1st of 355.2%Shown above

How is Minky measured?

Brandwave collects information about searches that people make online using Minky’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • minky
  • minky clothes airers
  • minky ironing
  • minky ironing boards

Do you work for Minky? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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