How popular isLululemon in search?
In September 2026, there were an estimated 11.1M branded searches for Lululemon worldwide which is down 18.4% over the last 12 months. Lululemon holds 90.3% estimated Share of Search among mat strap brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which mat strap brands compete with Lululemon?
Share of Search by month for Lululemon, Alo Yoga. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Alo Yoga | Manduka |
|---|---|---|---|
| Oct 2025 | 90.5% | 9.3% | 0.22% |
| Nov 2025 | 92% | 7.7% | 0.22% |
| Dec 2025 | 93.2% | 6.6% | 0.18% |
| Jan 2026 | 90.2% | 9.5% | 0.27% |
| Feb 2026 | 90.3% | 9.4% | 0.27% |
| Mar 2026 | 90.1% | 9.6% | 0.33% |
| Apr 2026 | 90.2% | 9.6% | 0.27% |
| May 2026 | 88.5% | 11.2% | 0.32% |
| Jun 2026 | 91.7% | 7.9% | 0.33% |
| Jul 2026 | 91.6% | 8% | 0.33% |
| Aug 2026 | 90.2% | 9.5% | 0.33% |
| Sep 2026 | 90.3% | 9.5% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.3% | 11.1M | 0% | +0.1 points | |
| 2, held 2nd | 9.5% | 1.2M | -0.23% | 0 points | |
| 3, held 3rd | 0.27% | 33.1K | -18.3% | -0.1 points |
Compare search popularity between Lululemon and its closest rivals
Every comparison with Lululemon
12 comparisons
How has branded search demand for Lululemon changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among mat strap brands worldwide peaked at 93.2% in December 2025 and was lowest at 88.5% in May 2026.
How did search popularity change for mat strap brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.
Estimated monthly branded searches for Alo Yoga worldwide fell 16.6% over 12 measured months, from 1.4M to 1.2M in September 2026.
Where does Lululemon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bra brands | 3rd of 5 | 18.3% | Show ranking |
| Exercise mats | 3rd of 6 | 19.4% | Show ranking |
| Leggings | 2nd of 6 | 25.5% | Show ranking |
| Gym clothing brands | 2nd of 5 | 25.6% | Show ranking |
| Activewear brands | 1st of 6 | 57.6% | Show ranking |
| Mat strap brands | 1st of 3 | 90.3% | Shown above |
How is Lululemon measured?
Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lululemon
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Is Lululemon your brand?
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