Brandwave

Lululemon vs Manduka:Which is searched more?

In September 2026, Lululemon had more branded searches than Manduka among mat strap brands worldwide. Lululemon was estimated to have 11.1M branded searches compared to Manduka’s 33.1K, and held a 90.3% Share of Search versus Manduka’s 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among mat strap brands worldwide in September 2026Which is more popular in search, Lululemon or Manduka?
Lululemon90.3%11.1M searches
vs
Manduka0.27%33.1K searches

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Which is more popular in search, Lululemon or Manduka?

Compare the mat strap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lululemon and Manduka among mat strap brands worldwide, by month

Share of Search by month for Lululemon, Manduka. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonAlo YogaManduka
Oct 202590.5%9.3%0.22%
Nov 202592%7.7%0.22%
Dec 202593.2%6.6%0.18%
Jan 202690.2%9.5%0.27%
Feb 202690.3%9.4%0.27%
Mar 202690.1%9.6%0.33%
Apr 202690.2%9.6%0.27%
May 202688.5%11.2%0.32%
Jun 202691.7%7.9%0.33%
Jul 202691.6%8%0.33%
Aug 202690.2%9.5%0.33%
Sep 202690.3%9.5%0.27%

How has the Lululemon and Manduka comparison changed over the last 12 months?

  • Lululemon was ahead of Manduka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among mat strap brands worldwide moved from 90.5% to 90.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
  • Across the 12 months ending September 2026, Manduka’s estimated Share of Search among mat strap brands worldwide moved from 0.22% to 0.27%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for mat strap brands worldwide in September 2026?

  1. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

Other head-to-heads among mat strap brands

How each brand is measured

Brandwave collects information about searches that people make online using Lululemon’s and Manduka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lululemon

1 branded search term

  • lululemon

Manduka

1 branded search term

  • manduka

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.