Brandwave

Mat strap brands:Which are searched most?

In September 2026, Lululemon was the most searched among mat strap brands worldwide, with an estimated 11.1M branded searches and 90.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon90.3%
  2. Alo Yoga9.5%
  3. Manduka0.27%

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Share of SearchLeaderboard

Compare the mat strap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mat strap brands worldwide, by month

Share of Search by month for Lululemon, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonAlo YogaManduka
Oct 202590.5%9.3%0.22%
Nov 202592%7.7%0.22%
Dec 202593.2%6.6%0.18%
Jan 202690.2%9.5%0.27%
Feb 202690.3%9.4%0.27%
Mar 202690.1%9.6%0.33%
Apr 202690.2%9.6%0.27%
May 202688.5%11.2%0.32%
Jun 202691.7%7.9%0.33%
Jul 202691.6%8%0.33%
Aug 202690.2%9.5%0.33%
Sep 202690.3%9.5%0.27%

This month’s ranking, September 2026

  1. 1.Lululemon

    90.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Alo Yoga

    9.5%

    Held 2nd. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.

  3. 3.Manduka

    0.27%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among mat strap brands worldwide?

In September 2026, Lululemon was the most searched among mat strap brands worldwide, with an estimated 11.1M branded searches and 90.3% estimated Share of Search within this set. Alo Yoga is in 2nd place, 80.8 percentage points behind at 9.5% Share of Search.

Global mat strap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lululemon90.5% → 90.3%93.2%Dec 202588.5%May 20261st
Alo Yoga9.3% → 9.5%11.2%May 20266.6%Dec 20252nd
Manduka0.22% → 0.27%0.33%Jun 20260.18%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among mat strap brands worldwide peaked at 93.2% in December 2025 and was lowest at 88.5% in May 2026.
  • Across the 12 months ending September 2026, Alo Yoga’s estimated Share of Search among mat strap brands worldwide peaked at 11.2% in May 2026 and was lowest at 6.6% in December 2025.
  • Across the 12 months ending September 2026, Lululemon, Alo Yoga and Manduka held steady: their estimated Share of Search among mat strap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for mat strap brands worldwide in September 2026?

  1. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  2. Estimated monthly branded searches for Alo Yoga worldwide fell 16.6% over 12 measured months, from 1.4M to 1.2M in September 2026.

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