Brandwave

How popular isAlo Yoga in search?

In September 2026, there were an estimated 1.2M branded searches for Alo Yoga worldwide which is down 16.6% over the last 12 months. Alo Yoga holds 9.5% estimated Share of Search among mat strap brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon90.3%
  2. Alo Yoga9.5%
  3. Manduka0.27%
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Which mat strap brands compete with Alo Yoga?

Alo Yoga against mat strap brands worldwide, by month

Share of Search by month for Lululemon, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonAlo YogaManduka
Oct 202590.5%9.3%0.22%
Nov 202592%7.7%0.22%
Dec 202593.2%6.6%0.18%
Jan 202690.2%9.5%0.27%
Feb 202690.3%9.4%0.27%
Mar 202690.1%9.6%0.33%
Apr 202690.2%9.6%0.27%
May 202688.5%11.2%0.32%
Jun 202691.7%7.9%0.33%
Jul 202691.6%8%0.33%
Aug 202690.2%9.5%0.33%
Sep 202690.3%9.5%0.27%

  1. 1.Lululemon

    90.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Alo Yoga

    9.5%

    Held 2nd. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.

  3. 3.Manduka

    0.27%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

Compare search popularity between Alo Yoga and its closest rivals

Every comparison with Alo Yoga

How has branded search demand for Alo Yoga changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Alo Yoga worldwide fell from 1.4M to 1.2M.
  • Across the 12 months ending September 2026, Alo Yoga’s estimated Share of Search among mat strap brands worldwide peaked at 11.2% in May 2026 and was lowest at 6.6% in December 2025.

How did search popularity change for mat strap brands worldwide in September 2026?

  1. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  2. Estimated monthly branded searches for Alo Yoga worldwide fell 16.6% over 12 measured months, from 1.4M to 1.2M in September 2026.

Where does Alo Yoga compete?

Alo Yoga is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Leggings5th of 62.7%Show ranking
Gym clothing brands5th of 52.7%Show ranking
Activewear brands4th of 66%Show ranking
Mat strap brands2nd of 39.5%Shown above
Challenger activewear brands3rd of 615.7%Show ranking

How is Alo Yoga measured?

Brandwave collects information about searches that people make online using Alo Yoga’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • alo activewear
  • alo clothing
  • alo leggings
  • alo yoga
  • aloyoga

Do you work for Alo Yoga? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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