How popular isGumball?
In September 2026, people searched for Gumball by name about 50 times worldwide, a 54.5% decrease from the previous year. These searches made up 0.03% of all global podcast advertising platform searches, placing Gumball eighth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about podcast advertising platforms, Gumball appeared in two of the five answers and was the fourth most recommended of the eight.
Gumball is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.
RedCircleShare of searches 57.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PodbeanShare of searches 20.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
AcastShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- Spotify Ads ManagerShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
GumballShare of searches 0.03%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top podcast advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gumball was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gumball is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Acast1st
- Spotify Ads Manager2nd
- Libsyn Ads3rd
- Gumball4th
Spotify Ad Studio5th- Podbean6th
Megaphone7th- RedCircle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about podcast advertising platforms
5 answers
Asked ChatGPT
“Which podcast advertising platform should I use?”
Asked ChatGPT
“What are the best podcast advertising platforms?”
Asked ChatGPT
“What's the best podcast advertising platform for buying or selling ads?”
Searched Google, AI Overview
“podcast ad network”
Searched Google, AI Overview
“buy podcast ads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which podcast advertising platforms compete with Gumball?
Share of searches by month for RedCircle, Podbean, Acast, Spotify Ads Manager, Gumball. The figures are in the table below the chart.
View monthly share of searches table
| Month | RedCircle | Podbean | Acast | Spotify Ads Manager | Spotify Ad Studio | Megaphone | Libsyn Ads | Gumball |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 24.5% | 16.1% | 3.2% | 1.4% | 0.56% | 0.16% | 0.05% |
| Nov 2025 | 50.1% | 27.5% | 18.1% | 2% | 1.6% | 0.56% | 0.14% | 0.04% |
| Dec 2025 | 54.6% | 24.7% | 16.2% | 2.1% | 1.7% | 0.54% | 0.16% | 0.04% |
| Jan 2026 | 59.3% | 22% | 14.4% | 1.9% | 1.5% | 0.58% | 0.14% | 0.06% |
| Feb 2026 | 58.8% | 22% | 14.4% | 2.3% | 1.5% | 0.6% | 0.31% | 0.06% |
| Mar 2026 | 53.4% | 24.2% | 15.9% | 2.6% | 3.2% | 0.52% | 0.15% | 0.04% |
| Apr 2026 | 59.2% | 22% | 14.4% | 2.3% | 1.3% | 0.54% | 0.21% | 0.04% |
| May 2026 | 58.5% | 21.8% | 14.3% | 3.5% | 1.3% | 0.46% | 0.14% | 0.03% |
| Jun 2026 | 56% | 20.4% | 16.6% | 5% | 1.2% | 0.54% | 0.2% | 0.04% |
| Jul 2026 | 57% | 20.9% | 13.8% | 6.2% | 1.5% | 0.47% | 0.16% | 0.06% |
| Aug 2026 | 56.3% | 20.6% | 16.7% | 5% | 0.8% | 0.55% | 0.13% | 0.04% |
| Sep 2026 | 57.2% | 20.8% | 16.9% | 3.4% | 0.62% | 0.56% | 0.45% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 91.5K | -0.03% | +0.9 points | |
| 2, held 2nd | 20.8% | 33.3K | -0.54% | +0.2 points | |
| 3, held 3rd | 16.9% | 27.1K | 0% | +0.3 points | |
| 4, held 4th | 3.4% | 5.4K | -33.3% | -1.6 points | |
| 5, held 5th | 0.62% | 1K | -23.1% | -0.2 points | |
| 6, held 6th | 0.56% | 900 | 0% | 0 points | |
| 7, held 7th | 0.45% | 720 | +242.9% | +0.3 points | |
| 8, held 8th | 0.03% | 50 | -28.6% | 0 points |
57.2%
Held 1st. 91.5K estimated branded searches, -0.03% vs prior month. Share +0.9 points.
2.
Podbean20.8%
Held 2nd. 33.3K estimated branded searches, -0.54% vs prior month. Share +0.2 points.
3.
Acast16.9%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.4%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.6 points.
0.62%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.
0.56%
Held 6th. 900 estimated branded searches, 0% vs prior month. Share 0 points.
0.45%
Held 7th. 720 estimated branded searches, +242.9% vs prior month. Share +0.3 points.
8.
Gumball0.03%
Held 8th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
Compare popularity between Gumball and its closest rivals
Every comparison with Gumball
9 comparisons
How has branded search demand for Gumball changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gumball worldwide fell from 110 to 50.
- Across the 12 months ending September 2026, Gumball’s share of searches among podcast advertising platforms worldwide held steady, from 0.05% to 0.03%.
How did search popularity change for podcast advertising platforms worldwide in September 2026?
6 changes
In September 2026, RedCircle gained share of searches among podcast advertising platforms worldwide, from 56.3% to 57.2%.
In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%.
Estimated monthly branded searches for Libsyn Ads worldwide rose 125% over 12 measured months, from 320 to 720 in September 2026.
Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.
Estimated monthly branded searches for Gumball worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.
Estimated monthly branded searches for Podbean worldwide fell 33.9% over 12 measured months, from 50.4K to 33.3K in September 2026.
How are Gumball’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Gumball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gumball podcast
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Where does Gumball compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Podcast advertising platforms | 8th of 8 | 0.03% | Shown above |
| Podcast sponsorship marketplaces | 4th of 4 | 4% | Show ranking |
Is Gumball your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.