Brands owned bySpotify
The brands Spotify markets worldwide, and where to find each one's branded demand.
Brand competitors
These brands are measured alongside Spotify’s in the same sets.
1st place in Podcast advertising platforms worldwide estimated Share of Search at 57.2% in Sep 2026.
A brand of Google.
2nd place in Music streaming services worldwide estimated Share of Search at 28.7% in Sep 2026.
2nd place in Podcast advertising platforms worldwide estimated Share of Search at 20.8% in Sep 2026.
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Is this your company?
Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.