Brandwave

How popular isSpotify Ads Manager?

In September 2026, people searched for Spotify Ads Manager by name about 5,400 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.4% of all global podcast advertising platform searches, placing Spotify Ads Manager fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about podcast advertising platforms, Spotify Ads Manager appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Spotify Ads Manager is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. RedCircleShare of searches 57.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PodbeanShare of searches 20.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. AcastShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Spotify Ads ManagerShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Spotify Ad StudioShare of searches 0.62%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top podcast advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify Ads Manager was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ads Manager is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Acast1st
  2. Spotify Ads Manager2nd
  3. Libsyn Ads3rd
  4. Gumball4th
  5. Spotify Ad Studio5th
  6. Podbean6th
  7. Megaphone7th
  8. RedCircle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which podcast advertising platforms compete with Spotify Ads Manager?

Spotify Ads Manager against podcast advertising platforms worldwide, by month

Share of searches by month for RedCircle, Podbean, Acast, Spotify Ads Manager. The figures are in the table below the chart.

View monthly share of searches table
MonthRedCirclePodbeanAcastSpotify Ads ManagerSpotify Ad StudioMegaphoneLibsyn AdsGumball
Oct 202554.1%24.5%16.1%3.2%1.4%0.56%0.16%0.05%
Nov 202550.1%27.5%18.1%2%1.6%0.56%0.14%0.04%
Dec 202554.6%24.7%16.2%2.1%1.7%0.54%0.16%0.04%
Jan 202659.3%22%14.4%1.9%1.5%0.58%0.14%0.06%
Feb 202658.8%22%14.4%2.3%1.5%0.6%0.31%0.06%
Mar 202653.4%24.2%15.9%2.6%3.2%0.52%0.15%0.04%
Apr 202659.2%22%14.4%2.3%1.3%0.54%0.21%0.04%
May 202658.5%21.8%14.3%3.5%1.3%0.46%0.14%0.03%
Jun 202656%20.4%16.6%5%1.2%0.54%0.2%0.04%
Jul 202657%20.9%13.8%6.2%1.5%0.47%0.16%0.06%
Aug 202656.3%20.6%16.7%5%0.8%0.55%0.13%0.04%
Sep 202657.2%20.8%16.9%3.4%0.62%0.56%0.45%0.03%

  1. 1.RedCircle

    57.2%

    Held 1st. 91.5K estimated branded searches, -0.03% vs prior month. Share +0.9 points.

  2. 2.Podbean

    20.8%

    Held 2nd. 33.3K estimated branded searches, -0.54% vs prior month. Share +0.2 points.

  3. 3.Acast

    16.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Spotify Ads Manager

    3.4%

    Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.6 points.

  5. 5.Spotify Ad Studio

    0.62%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  6. 6.Megaphone

    0.56%

    Held 6th. 900 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Libsyn Ads

    0.45%

    Held 7th. 720 estimated branded searches, +242.9% vs prior month. Share +0.3 points.

  8. 8.Gumball

    0.03%

    Held 8th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare popularity between Spotify Ads Manager and its closest rivals

Every comparison with Spotify Ads Manager

7 comparisons

How has branded search demand for Spotify Ads Manager changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spotify Ads Manager worldwide fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Spotify Ads Manager’s share of searches among podcast advertising platforms worldwide peaked at 6.2% in July 2026 and was lowest at 1.9% in January 2026.

How did search popularity change for podcast advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, RedCircle gained share of searches among podcast advertising platforms worldwide, from 56.3% to 57.2%.

  2. In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%.

  3. Estimated monthly branded searches for Libsyn Ads worldwide rose 125% over 12 measured months, from 320 to 720 in September 2026.

  4. Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

  5. Estimated monthly branded searches for Gumball worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

  6. Estimated monthly branded searches for Podbean worldwide fell 33.9% over 12 measured months, from 50.4K to 33.3K in September 2026.

How are Spotify Ads Manager’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spotify Ads Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spotify ads manager

How the Brand Demand Index is measured

Who owns Spotify Ads Manager?

Spotify Ads Manager is owned by Spotify. Brandwave also tracks Spotify, owned by the same company, worldwide.

Do you work for Spotify Ads Manager? To request corrections or removal please contact us via our support page and we will be happy to assist.

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