RedCircle vs Spotify Ads Manager:Which is more popular?

Name: RedCircle vs Spotify Ads Manager: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, RedCircle had more branded searches than Spotify Ads Manager among podcast advertising platforms worldwide. RedCircle had about 91,500 branded searches, while Spotify Ads Manager had 5,400. RedCircle made up 57.2% of all podcast advertising platform searches we track, and Spotify Ads Manager accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about podcast advertising platforms, Spotify Ads Manager appeared in four of the five answers and RedCircle in none.

Among podcast advertising platforms worldwide in September 2026

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Top podcast advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify Ads Manager was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RedCircle did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Acast	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Spotify Ads Manager	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Spotify Ad Studio	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Libsyn Ads	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Podbean	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Gumball	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Megaphone	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
RedCircle	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast advertising platforms

5 answers

Asked ChatGPT
“Which podcast advertising platform should I use?”
Asked ChatGPT
“What are the best podcast advertising platforms?”
Asked ChatGPT
“What's the best podcast advertising platform for buying or selling ads?”
Searched Google, AI Overview
“podcast ad network”
1. 1Acast
2. 2Libsyn Ads
3. 3Gumball
4. 4Megaphone
Searched Google, AI Overview
“buy podcast ads”

Not named in any answer:

RedCircle

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is RedCircle or Spotify Ads Manager more popular in search?

This chart shows how often people search Google for RedCircle and Spotify Ads Manager by name. Each line represents a brand's share of searches for all eight podcast advertising platforms we track, month by month, from English-language searches worldwide.

RedCircle and Spotify Ads Manager among podcast advertising platforms worldwide, by month

Month	RedCircle	Podbean	Acast	Spotify Ads Manager	Spotify Ad Studio	Megaphone	Libsyn Ads	Gumball
Oct 2025	54.1%	24.5%	16.1%	3.2%	1.4%	0.56%	0.16%	0.05%
Nov 2025	50.1%	27.5%	18.1%	2%	1.6%	0.56%	0.14%	0.04%
Dec 2025	54.6%	24.7%	16.2%	2.1%	1.7%	0.54%	0.16%	0.04%
Jan 2026	59.3%	22%	14.4%	1.9%	1.5%	0.58%	0.14%	0.06%
Feb 2026	58.8%	22%	14.4%	2.3%	1.5%	0.6%	0.31%	0.06%
Mar 2026	53.4%	24.2%	15.9%	2.6%	3.2%	0.52%	0.15%	0.04%
Apr 2026	59.2%	22%	14.4%	2.3%	1.3%	0.54%	0.21%	0.04%
May 2026	58.5%	21.8%	14.3%	3.5%	1.3%	0.46%	0.14%	0.03%
Jun 2026	56%	20.4%	16.6%	5%	1.2%	0.54%	0.2%	0.04%
Jul 2026	57%	20.9%	13.8%	6.2%	1.5%	0.47%	0.16%	0.06%
Aug 2026	56.3%	20.6%	16.7%	5%	0.8%	0.55%	0.13%	0.04%
Sep 2026	57.2%	20.8%	16.9%	3.4%	0.62%	0.56%	0.45%	0.03%

How has the RedCircle and Spotify Ads Manager comparison changed over the last 12 months?

3 findings

RedCircle was ahead of Spotify Ads Manager in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, RedCircle’s share of searches among podcast advertising platforms worldwide moved from 54.1% to 57.2%, and its estimated monthly branded searches moved from 111K to 91.5K.
Across the 12 months ending September 2026, Spotify Ads Manager’s share of searches among podcast advertising platforms worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for podcast advertising platforms worldwide in September 2026?

2 changes

In September 2026, RedCircle gained share of searches among podcast advertising platforms worldwide, from 56.3% to 57.2%.
In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using RedCircle’s and Spotify Ads Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.