Brandwave

Podcast advertising platforms:Which brands are most popular in search?

In August 2026, Megaphone was the most searched among podcast advertising platforms worldwide, with an estimated 165K branded searches and 51.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Megaphone51.8%
  2. RedCircle28.8%
  3. Podbean10.5%
  4. Acast8.5%
  5. Spotify Ad Studio0.41%

Follow podcast advertising platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms that sell and buy podcast ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast advertising platforms worldwide, by month

Share of Search by month for Megaphone, RedCircle, Podbean, Acast. The figures are in the table below the chart.

View monthly share of search table
MonthMegaphoneRedCirclePodbeanAcastSpotify Ad Studio
Oct 202550.4%27.9%12.6%8.3%0.73%
Nov 202548.1%26.7%14.6%9.7%0.85%
Dec 202550.3%27.9%12.6%8.3%0.88%
Jan 202647.4%32%11.9%7.8%0.83%
Feb 202647.5%32%11.9%7.8%0.83%
Mar 202645%30.4%13.8%9%1.8%
Apr 202647.5%32.1%11.9%7.8%0.69%
May 202647.6%32%11.9%7.8%0.69%
Jun 202646.7%31.7%11.6%9.4%0.66%
Jul 202647.5%32.1%11.8%7.8%0.84%
Aug 202651.8%28.8%10.5%8.5%0.41%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Megaphone

    51.8%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.4 points.

  2. 2.RedCircle

    28.8%

    Held 2nd. 91.6K estimated branded searches, +0.16% vs prior month. Share -3.4 points.

  3. 3.Podbean

    10.5%

    Held 3rd. 33.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Acast

    8.5%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  5. 5.Spotify Ad Studio

    0.41%

    Held 5th. 1.3K estimated branded searches, -45.8% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among podcast advertising platforms worldwide?

In August 2026, Megaphone was the most searched among podcast advertising platforms worldwide, with an estimated 165K branded searches and 51.8% estimated Share of Search within this set. RedCircle is in 2nd place, 23.1 percentage points behind at 28.8% Share of Search.

Global podcast advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Megaphone50.4% → 51.8%51.8%Aug 202645%Mar 20261st
RedCircle27.9% → 28.8%32.1%Jul 202626.7%Nov 20252nd
Podbean12.6% → 10.5%14.6%Nov 202510.5%Aug 20263rd
Acast8.3% → 8.5%9.7%Nov 20257.8%Jan 20264th
Spotify Ad Studio0.73% → 0.41%1.8%Mar 20260.41%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among podcast advertising platforms worldwide increased from 50.4% to 51.8%.
  • Across the 11 months ending August 2026, RedCircle’s estimated Share of Search among podcast advertising platforms worldwide increased from 27.9% to 28.8%.
  • Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast advertising platforms worldwide decreased from 12.6% to 10.5%.
  • Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among podcast advertising platforms worldwide peaked at 51.8% in August 2026 and was lowest at 45% in March 2026.
  • Across the 11 months ending August 2026, RedCircle’s estimated Share of Search among podcast advertising platforms worldwide peaked at 32.1% in July 2026 and was lowest at 26.7% in November 2025.
  • Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast advertising platforms worldwide peaked at 14.6% in November 2025 and was lowest at 10.5% in August 2026.
  • Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast advertising platforms worldwide peaked at 9.7% in November 2025 and was lowest at 7.8% in January 2026.
  • Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among podcast advertising platforms worldwide peaked at 1.8% in March 2026 and was lowest at 0.41% in August 2026.
  • Across the 11 months ending August 2026, Acast and Spotify Ad Studio held steady: their estimated Share of Search among podcast advertising platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for podcast advertising platforms worldwide in August 2026?

  1. In August 2026, Megaphone gained estimated Share of Search among podcast advertising platforms worldwide, from 47.5% to 51.8%.

  2. In August 2026, Acast gained estimated Share of Search among podcast advertising platforms worldwide, from 7.8% to 8.5%.

  3. In August 2026, RedCircle lost estimated Share of Search among podcast advertising platforms worldwide, from 32.1% to 28.8%.

  4. In August 2026, Podbean lost estimated Share of Search among podcast advertising platforms worldwide, from 11.8% to 10.5%.

  5. Estimated monthly branded searches for Spotify Ad Studio worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free