Acast vs Spotify Ads Manager:Which is more popular?
In September 2026, Acast had more branded searches than Spotify Ads Manager among podcast advertising platforms worldwide. Acast had about 27,100 branded searches, while Spotify Ads Manager had 5,400. Acast made up 16.9% of all podcast advertising platform searches we track, and Spotify Ads Manager accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about podcast advertising platforms, Acast appeared in all five answers and Spotify Ads Manager in four. Acast was mentioned before Spotify Ads Manager in four out of five answers.
Who do people search for more?
Acast, about 5 searches for every 1 for Spotify Ads Manager
Who does AI mention more?
Acast, mentioned in every answer we collected
Who does AI recommend more?
Acast, named ahead of Spotify Ads Manager in 4 of 5 answers
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Top podcast advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Acast appeared in all five answers. Spotify Ads Manager was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Acast was listed before Spotify Ads Manager in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Acast1st
- Spotify Ads Manager2nd
- Libsyn Ads3rd
Gumball4th
Spotify Ad Studio5th
Podbean6th
Megaphone7th
RedCircle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about podcast advertising platforms
5 answers
Asked ChatGPT
“Which podcast advertising platform should I use?”
Asked ChatGPT
“What are the best podcast advertising platforms?”
Asked ChatGPT
“What's the best podcast advertising platform for buying or selling ads?”
Searched Google, AI Overview
“podcast ad network”
Searched Google, AI Overview
“buy podcast ads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Acast or Spotify Ads Manager more popular in search?
This chart shows how often people search Google for Acast and Spotify Ads Manager by name. Each line represents a brand's share of searches for all eight podcast advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Acast, Spotify Ads Manager. The figures are in the table below the chart.
View monthly share of searches table
| Month | RedCircle | Podbean | Acast | Spotify Ads Manager | Spotify Ad Studio | Megaphone | Libsyn Ads | Gumball |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 24.5% | 16.1% | 3.2% | 1.4% | 0.56% | 0.16% | 0.05% |
| Nov 2025 | 50.1% | 27.5% | 18.1% | 2% | 1.6% | 0.56% | 0.14% | 0.04% |
| Dec 2025 | 54.6% | 24.7% | 16.2% | 2.1% | 1.7% | 0.54% | 0.16% | 0.04% |
| Jan 2026 | 59.3% | 22% | 14.4% | 1.9% | 1.5% | 0.58% | 0.14% | 0.06% |
| Feb 2026 | 58.8% | 22% | 14.4% | 2.3% | 1.5% | 0.6% | 0.31% | 0.06% |
| Mar 2026 | 53.4% | 24.2% | 15.9% | 2.6% | 3.2% | 0.52% | 0.15% | 0.04% |
| Apr 2026 | 59.2% | 22% | 14.4% | 2.3% | 1.3% | 0.54% | 0.21% | 0.04% |
| May 2026 | 58.5% | 21.8% | 14.3% | 3.5% | 1.3% | 0.46% | 0.14% | 0.03% |
| Jun 2026 | 56% | 20.4% | 16.6% | 5% | 1.2% | 0.54% | 0.2% | 0.04% |
| Jul 2026 | 57% | 20.9% | 13.8% | 6.2% | 1.5% | 0.47% | 0.16% | 0.06% |
| Aug 2026 | 56.3% | 20.6% | 16.7% | 5% | 0.8% | 0.55% | 0.13% | 0.04% |
| Sep 2026 | 57.2% | 20.8% | 16.9% | 3.4% | 0.62% | 0.56% | 0.45% | 0.03% |
How has the Acast and Spotify Ads Manager comparison changed over the last 12 months?
3 findings
- Acast was ahead of Spotify Ads Manager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Acast’s share of searches among podcast advertising platforms worldwide moved from 16.1% to 16.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Spotify Ads Manager’s share of searches among podcast advertising platforms worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for podcast advertising platforms worldwide in September 2026?
2 changes
In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%.
Estimated monthly branded searches for Acast worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Acast’s and Spotify Ads Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Acast
1 branded search term
- acast
Spotify Ads Manager
1 branded search term
- spotify ads manager
Other head-to-heads among podcast advertising platforms
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