Brandwave

Gumball vs Spotify Ads Manager:Which is more popular?

In September 2026, Spotify Ads Manager had more branded searches than Gumball among podcast advertising platforms worldwide. Spotify Ads Manager had about 5,400 branded searches, while Gumball had 50. Spotify Ads Manager made up 3.4% of all podcast advertising platform searches we track, and Gumball accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about podcast advertising platforms, Spotify Ads Manager appeared in four of the five answers and Gumball in two. Spotify Ads Manager was mentioned before Gumball in three out of five answers.

Among podcast advertising platforms worldwide in September 2026

Who do people search for more?

Spotify Ads Manager, about 108 searches for every 1 for Gumball

Spotify Ads Manager 5.4K searchesGumball 50 searches

Who does AI mention more?

Spotify Ads Manager, mentioned in 4 of 5 answers, Gumball in 2

Spotify Ads Manager in 4 of 5Gumball in 2 of 5

Who does AI recommend more?

Spotify Ads Manager, named ahead of Gumball in 3 of 5 answers

Spotify Ads Manager first in 3Gumball first in 2

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Top podcast advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify Ads Manager was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gumball was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ads Manager was listed before Gumball in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Acast1st
  2. Spotify Ads Manager2nd
  3. Libsyn Ads3rd
  4. Gumball4th
  5. Spotify Ad Studio5th
  6. Podbean6th
  7. Megaphone7th
  8. RedCircle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gumball or Spotify Ads Manager more popular in search?

This chart shows how often people search Google for Gumball and Spotify Ads Manager by name. Each line represents a brand's share of searches for all eight podcast advertising platforms we track, month by month, from English-language searches worldwide.

Gumball and Spotify Ads Manager among podcast advertising platforms worldwide, by month

Share of searches by month for Spotify Ads Manager, Gumball. The figures are in the table below the chart.

View monthly share of searches table
MonthRedCirclePodbeanAcastSpotify Ads ManagerSpotify Ad StudioMegaphoneLibsyn AdsGumball
Oct 202554.1%24.5%16.1%3.2%1.4%0.56%0.16%0.05%
Nov 202550.1%27.5%18.1%2%1.6%0.56%0.14%0.04%
Dec 202554.6%24.7%16.2%2.1%1.7%0.54%0.16%0.04%
Jan 202659.3%22%14.4%1.9%1.5%0.58%0.14%0.06%
Feb 202658.8%22%14.4%2.3%1.5%0.6%0.31%0.06%
Mar 202653.4%24.2%15.9%2.6%3.2%0.52%0.15%0.04%
Apr 202659.2%22%14.4%2.3%1.3%0.54%0.21%0.04%
May 202658.5%21.8%14.3%3.5%1.3%0.46%0.14%0.03%
Jun 202656%20.4%16.6%5%1.2%0.54%0.2%0.04%
Jul 202657%20.9%13.8%6.2%1.5%0.47%0.16%0.06%
Aug 202656.3%20.6%16.7%5%0.8%0.55%0.13%0.04%
Sep 202657.2%20.8%16.9%3.4%0.62%0.56%0.45%0.03%

How has the Gumball and Spotify Ads Manager comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%.

  2. Estimated monthly branded searches for Gumball worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gumball’s and Spotify Ads Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gumball

1 branded search term

  • gumball podcast

Spotify Ads Manager

1 branded search term

  • spotify ads manager

How the Brand Demand Index is measured

Other head-to-heads among podcast advertising platforms

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