Brandwave

Podbean vs Spotify Ads Manager:Which is more popular?

In September 2026, Podbean had more branded searches than Spotify Ads Manager among podcast advertising platforms worldwide. Podbean had about 33,300 branded searches, while Spotify Ads Manager had 5,400. Podbean made up 20.8% of all podcast advertising platform searches we track, and Spotify Ads Manager accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about podcast advertising platforms, Spotify Ads Manager appeared in four of the five answers and Podbean in two. Spotify Ads Manager was mentioned before Podbean in every answer that named either.

Among podcast advertising platforms worldwide in September 2026

Who do people search for more?

Podbean, about 6 searches for every 1 for Spotify Ads Manager

Podbean 33.3K searchesSpotify Ads Manager 5.4K searches

Who does AI mention more?

Spotify Ads Manager, mentioned in 4 of 5 answers, Podbean in 2

Spotify Ads Manager in 4 of 5Podbean in 2 of 5

Who does AI recommend more?

Spotify Ads Manager, named ahead of Podbean in 4 of 4 answers

Spotify Ads Manager first in 4Podbean never first

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Top podcast advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify Ads Manager was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Podbean was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ads Manager was listed before Podbean in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Acast1st
  2. Spotify Ads Manager2nd
  3. Libsyn Ads3rd
  4. Gumball4th
  5. Spotify Ad Studio5th
  6. Podbean6th
  7. Megaphone7th
  8. RedCircle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Podbean or Spotify Ads Manager more popular in search?

This chart shows how often people search Google for Podbean and Spotify Ads Manager by name. Each line represents a brand's share of searches for all eight podcast advertising platforms we track, month by month, from English-language searches worldwide.

Podbean and Spotify Ads Manager among podcast advertising platforms worldwide, by month

Share of searches by month for Podbean, Spotify Ads Manager. The figures are in the table below the chart.

View monthly share of searches table
MonthRedCirclePodbeanAcastSpotify Ads ManagerSpotify Ad StudioMegaphoneLibsyn AdsGumball
Oct 202554.1%24.5%16.1%3.2%1.4%0.56%0.16%0.05%
Nov 202550.1%27.5%18.1%2%1.6%0.56%0.14%0.04%
Dec 202554.6%24.7%16.2%2.1%1.7%0.54%0.16%0.04%
Jan 202659.3%22%14.4%1.9%1.5%0.58%0.14%0.06%
Feb 202658.8%22%14.4%2.3%1.5%0.6%0.31%0.06%
Mar 202653.4%24.2%15.9%2.6%3.2%0.52%0.15%0.04%
Apr 202659.2%22%14.4%2.3%1.3%0.54%0.21%0.04%
May 202658.5%21.8%14.3%3.5%1.3%0.46%0.14%0.03%
Jun 202656%20.4%16.6%5%1.2%0.54%0.2%0.04%
Jul 202657%20.9%13.8%6.2%1.5%0.47%0.16%0.06%
Aug 202656.3%20.6%16.7%5%0.8%0.55%0.13%0.04%
Sep 202657.2%20.8%16.9%3.4%0.62%0.56%0.45%0.03%

How has the Podbean and Spotify Ads Manager comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%.

  2. Estimated monthly branded searches for Podbean worldwide fell 33.9% over 12 measured months, from 50.4K to 33.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Podbean’s and Spotify Ads Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Podbean

2 branded search terms

  • podbean
  • podbean podcast hosting

Spotify Ads Manager

1 branded search term

  • spotify ads manager

How the Brand Demand Index is measured

Other head-to-heads among podcast advertising platforms

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