Gumball vs Podcorn:Which is searched more?
In September 2026, Podcorn had more branded searches than Gumball among podcast sponsorship marketplaces worldwide. Podcorn was estimated to have 390 branded searches compared to Gumball’s 50, and held a 73.6% Share of Search versus Gumball’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gumball or Podcorn?
Compare the marketplaces that match podcasters with sponsors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Podcorn, Gumball. The figures are in the table below the chart.
View monthly share of search table
| Month | Podcorn | AdvertiseCast | Gumball |
|---|---|---|---|
| Oct 2025 | 72% | 17% | 11% |
| Nov 2025 | 77.4% | 15.1% | 7.5% |
| Dec 2025 | 75% | 17.7% | 7.3% |
| Jan 2026 | 69.2% | 20.2% | 10.6% |
| Feb 2026 | 69.2% | 20.2% | 10.6% |
| Mar 2026 | 67.3% | 24.3% | 8.4% |
| Apr 2026 | 71.1% | 20.5% | 8.4% |
| May 2026 | 71.6% | 20.9% | 7.5% |
| Jun 2026 | 73.8% | 17.5% | 8.8% |
| Jul 2026 | 64.9% | 23% | 12.2% |
| Aug 2026 | 69.6% | 20.3% | 10.1% |
| Sep 2026 | 73.6% | 17% | 9.4% |
How has the Gumball and Podcorn comparison changed over the last 12 months?
3 findings
- Podcorn was ahead of Gumball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide moved from 11% to 9.4%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending September 2026, Podcorn’s estimated Share of Search among podcast sponsorship marketplaces worldwide moved from 72% to 73.6%, and its estimated monthly branded searches moved from 720 to 390.
How did search popularity change for podcast sponsorship marketplaces worldwide in September 2026?
2 changes
In September 2026, Podcorn gained estimated Share of Search among podcast sponsorship marketplaces worldwide, from 69.6% to 73.6%.
In September 2026, Gumball lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 10.1% to 9.4%.
Other head-to-heads among podcast sponsorship marketplaces
How each brand is measured
Brandwave collects information about searches that people make online using Gumball’s and Podcorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.