Podcast sponsorship marketplaces:Which are searched most?
In September 2026, Podcorn was the most searched among podcast sponsorship marketplaces worldwide, with an estimated 390 branded searches and 73.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Podcorn73.6%
AdvertiseCast17%
Gumball9.4%
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Share of SearchLeaderboard
Compare the marketplaces that match podcasters with sponsors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Podcorn, AdvertiseCast, Gumball. The figures are in the table below the chart.
View monthly share of search table
| Month | Podcorn | AdvertiseCast | Gumball |
|---|---|---|---|
| Oct 2025 | 72% | 17% | 11% |
| Nov 2025 | 77.4% | 15.1% | 7.5% |
| Dec 2025 | 75% | 17.7% | 7.3% |
| Jan 2026 | 69.2% | 20.2% | 10.6% |
| Feb 2026 | 69.2% | 20.2% | 10.6% |
| Mar 2026 | 67.3% | 24.3% | 8.4% |
| Apr 2026 | 71.1% | 20.5% | 8.4% |
| May 2026 | 71.6% | 20.9% | 7.5% |
| Jun 2026 | 73.8% | 17.5% | 8.8% |
| Jul 2026 | 64.9% | 23% | 12.2% |
| Aug 2026 | 69.6% | 20.3% | 10.1% |
| Sep 2026 | 73.6% | 17% | 9.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 390 | -18.8% | +4 points | |
| 2, held 2nd | 17% | 90 | -35.7% | -3.3 points | |
| 3, held 3rd | 9.4% | 50 | -28.6% | -0.7 points |
Compare search popularity between leading brands
Which brand is most popular in search among podcast sponsorship marketplaces worldwide?
3 brands
In September 2026, Podcorn was the most searched among podcast sponsorship marketplaces worldwide, with an estimated 390 branded searches and 73.6% estimated Share of Search within this set. AdvertiseCast is in 2nd place, 56.6 percentage points behind at 17% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Podcorn | 72% → 73.6% | 77.4%Nov 2025 | 64.9%Jul 2026 | 1st |
| AdvertiseCast | 17% | 24.3%Mar 2026 | 15.1%Nov 2025 | 2nd |
| Gumball | 11% → 9.4% | 12.2%Jul 2026 | 7.3%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Podcorn’s estimated Share of Search among podcast sponsorship marketplaces worldwide increased from 72% to 73.6%.
- Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide decreased from 11% to 9.4%.
- Across the 12 months ending September 2026, Podcorn’s estimated Share of Search among podcast sponsorship marketplaces worldwide peaked at 77.4% in November 2025 and was lowest at 64.9% in July 2026.
- Across the 12 months ending September 2026, AdvertiseCast’s estimated Share of Search among podcast sponsorship marketplaces worldwide peaked at 24.3% in March 2026 and was lowest at 15.1% in November 2025.
- Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide peaked at 12.2% in July 2026 and was lowest at 7.3% in December 2025.
- Across the 12 months ending September 2026, AdvertiseCast held steady: its estimated Share of Search among podcast sponsorship marketplaces worldwide moved less than 0.5 percentage points.
How did search popularity change for podcast sponsorship marketplaces worldwide in September 2026?
3 changes
In September 2026, Podcorn gained estimated Share of Search among podcast sponsorship marketplaces worldwide, from 69.6% to 73.6%.
In September 2026, AdvertiseCast lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 20.3% to 17%.
In September 2026, Gumball lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 10.1% to 9.4%.
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