Brandwave

How popular isLibsyn Ads?

In September 2026, people searched for Libsyn Ads by name about 720 times worldwide, a 125% increase from the previous year. These searches made up 57.6% of all global podcast sponsorship marketplace searches, placing Libsyn Ads first out of four marketplaces. When we asked both ChatGPT and Google AI Overviews about podcast sponsorship marketplaces, Libsyn Ads appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Libsyn Ads is the most searched of 4 competitors and the second most recommended in AI answers.

  1. Libsyn AdsShare of searches 57.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. PodcornShare of searches 31.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. AdvertiseCastShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. GumballShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top podcast sponsorship marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libsyn Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Libsyn Ads is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gumball1st
  2. Libsyn Ads2nd
  3. AdvertiseCast3rd
  4. Podcorn4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gumball5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libsyn Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AdvertiseCast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podcorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about podcast sponsorship marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which podcast sponsorship marketplaces compete with Libsyn Ads?

Libsyn Ads against podcast sponsorship marketplaces worldwide, by month

Share of searches by month for Libsyn Ads, Podcorn, AdvertiseCast, Gumball. The figures are in the table below the chart.

View monthly share of searches table
MonthLibsyn AdsPodcornAdvertiseCastGumball
Oct 202524.2%54.5%12.9%8.3%
Nov 202521.8%60.5%11.8%5.9%
Dec 202521.3%59%13.9%5.7%
Jan 202620%55.4%16.2%8.5%
Feb 202636.2%44.2%12.9%6.7%
Mar 202623%51.8%18.7%6.5%
Apr 202632%48.4%13.9%5.7%
May 202628%51.6%15.1%5.4%
Jun 202628.6%52.7%12.5%6.3%
Jul 202626%48%17%9%
Aug 202623.3%53.3%15.6%7.8%
Sep 202657.6%31.2%7.2%4%

  1. 1.Libsyn Ads

    57.6%

    Moved from 2nd to 1st. 720 estimated branded searches, +242.9% vs prior month. Share +34.3 points.

  2. 2.Podcorn

    31.2%

    Moved from 1st to 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -22.1 points.

  3. 3.AdvertiseCast

    7.2%

    Held 3rd. 90 estimated branded searches, -35.7% vs prior month. Share -8.4 points.

  4. 4.Gumball

    4%

    Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -3.8 points.

Compare popularity between Libsyn Ads and its closest rivals

Every comparison with Libsyn Ads

9 comparisons

How has branded search demand for Libsyn Ads changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Libsyn Ads worldwide rose from 320 to 720.
  • Across the 12 months ending September 2026, Libsyn Ads’ share of searches among podcast sponsorship marketplaces worldwide increased from 24.2% to 57.6%.
  • Across the 12 months ending September 2026, Libsyn Ads’ share of searches among podcast sponsorship marketplaces worldwide peaked at 57.6% in September 2026 and was lowest at 20% in January 2026.
  • Across the 12 months ending September 2026, Libsyn Ads rose from 2nd to 1st among podcast sponsorship marketplaces worldwide.

How did search popularity change for podcast sponsorship marketplaces worldwide in September 2026?

4 changes

  1. In September 2026, Libsyn Ads overtook Podcorn to become the leader among podcast sponsorship marketplaces worldwide, with 57.6% of the searches.

  2. In September 2026, Podcorn lost share of searches among podcast sponsorship marketplaces worldwide, from 53.3% to 31.2%.

  3. In September 2026, AdvertiseCast lost share of searches among podcast sponsorship marketplaces worldwide, from 15.6% to 7.2%.

  4. In September 2026, Gumball lost share of searches among podcast sponsorship marketplaces worldwide, from 7.8% to 4%.

How are Libsyn Ads’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Libsyn Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • libsyn ads

How the Brand Demand Index is measured

Who owns Libsyn Ads?

Libsyn Ads is owned by Libsyn. Brandwave also tracks Libsyn, owned by the same company, worldwide.

Do you work for Libsyn Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Libsyn Ads compete?

Libsyn Ads is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Podcast advertising platforms7th of 80.45%Show ranking
Podcast sponsorship marketplaces1st of 457.6%Shown above
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