AdvertiseCast vs Gumball:Which is searched more?
In September 2026, AdvertiseCast had more branded searches than Gumball among podcast sponsorship marketplaces worldwide. AdvertiseCast was estimated to have 90 branded searches compared to Gumball’s 50, and held a 17% Share of Search versus Gumball’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AdvertiseCast or Gumball?
Compare the marketplaces that match podcasters with sponsors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AdvertiseCast, Gumball. The figures are in the table below the chart.
View monthly share of search table
| Month | Podcorn | AdvertiseCast | Gumball |
|---|---|---|---|
| Oct 2025 | 72% | 17% | 11% |
| Nov 2025 | 77.4% | 15.1% | 7.5% |
| Dec 2025 | 75% | 17.7% | 7.3% |
| Jan 2026 | 69.2% | 20.2% | 10.6% |
| Feb 2026 | 69.2% | 20.2% | 10.6% |
| Mar 2026 | 67.3% | 24.3% | 8.4% |
| Apr 2026 | 71.1% | 20.5% | 8.4% |
| May 2026 | 71.6% | 20.9% | 7.5% |
| Jun 2026 | 73.8% | 17.5% | 8.8% |
| Jul 2026 | 64.9% | 23% | 12.2% |
| Aug 2026 | 69.6% | 20.3% | 10.1% |
| Sep 2026 | 73.6% | 17% | 9.4% |
How has the AdvertiseCast and Gumball comparison changed over the last 12 months?
3 findings
- AdvertiseCast was ahead of Gumball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdvertiseCast’s estimated Share of Search among podcast sponsorship marketplaces worldwide held steady at 17%, and its estimated monthly branded searches moved from 170 to 90.
- Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide moved from 11% to 9.4%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for podcast sponsorship marketplaces worldwide in September 2026?
2 changes
In September 2026, AdvertiseCast lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 20.3% to 17%.
In September 2026, Gumball lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 10.1% to 9.4%.
Other head-to-heads among podcast sponsorship marketplaces
How each brand is measured
Brandwave collects information about searches that people make online using AdvertiseCast’s and Gumball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdvertiseCast
1 branded search term
- advertisecast
Gumball
1 branded search term
- gumball podcast
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.