Gumball vs RedCircle:Which is more popular?
In September 2026, RedCircle had more branded searches than Gumball among podcast advertising platforms worldwide. RedCircle had about 91,500 branded searches, while Gumball had 50. RedCircle made up 57.2% of all podcast advertising platform searches we track, and Gumball accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about podcast advertising platforms, Gumball appeared in two of the five answers and RedCircle in none.
Who do people search for more?
RedCircle, about 1831 searches for every 1 for Gumball
Who does AI mention more?
Gumball, mentioned in 2 of 5 answers, RedCircle in 0
Who does AI recommend more?
Gumball, the only one of the two named
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Top podcast advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gumball was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. RedCircle did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Acast1st- Spotify Ads Manager2nd
- Libsyn Ads3rd
- Gumball4th
Spotify Ad Studio5th
Podbean6th
Megaphone7th- RedCircle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about podcast advertising platforms
5 answers
Asked ChatGPT
“Which podcast advertising platform should I use?”
Asked ChatGPT
“What are the best podcast advertising platforms?”
Asked ChatGPT
“What's the best podcast advertising platform for buying or selling ads?”
Searched Google, AI Overview
“podcast ad network”
Searched Google, AI Overview
“buy podcast ads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gumball or RedCircle more popular in search?
This chart shows how often people search Google for Gumball and RedCircle by name. Each line represents a brand's share of searches for all eight podcast advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for RedCircle, Gumball. The figures are in the table below the chart.
View monthly share of searches table
| Month | RedCircle | Podbean | Acast | Spotify Ads Manager | Spotify Ad Studio | Megaphone | Libsyn Ads | Gumball |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 24.5% | 16.1% | 3.2% | 1.4% | 0.56% | 0.16% | 0.05% |
| Nov 2025 | 50.1% | 27.5% | 18.1% | 2% | 1.6% | 0.56% | 0.14% | 0.04% |
| Dec 2025 | 54.6% | 24.7% | 16.2% | 2.1% | 1.7% | 0.54% | 0.16% | 0.04% |
| Jan 2026 | 59.3% | 22% | 14.4% | 1.9% | 1.5% | 0.58% | 0.14% | 0.06% |
| Feb 2026 | 58.8% | 22% | 14.4% | 2.3% | 1.5% | 0.6% | 0.31% | 0.06% |
| Mar 2026 | 53.4% | 24.2% | 15.9% | 2.6% | 3.2% | 0.52% | 0.15% | 0.04% |
| Apr 2026 | 59.2% | 22% | 14.4% | 2.3% | 1.3% | 0.54% | 0.21% | 0.04% |
| May 2026 | 58.5% | 21.8% | 14.3% | 3.5% | 1.3% | 0.46% | 0.14% | 0.03% |
| Jun 2026 | 56% | 20.4% | 16.6% | 5% | 1.2% | 0.54% | 0.2% | 0.04% |
| Jul 2026 | 57% | 20.9% | 13.8% | 6.2% | 1.5% | 0.47% | 0.16% | 0.06% |
| Aug 2026 | 56.3% | 20.6% | 16.7% | 5% | 0.8% | 0.55% | 0.13% | 0.04% |
| Sep 2026 | 57.2% | 20.8% | 16.9% | 3.4% | 0.62% | 0.56% | 0.45% | 0.03% |
How has the Gumball and RedCircle comparison changed over the last 12 months?
3 findings
- RedCircle was ahead of Gumball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gumball’s share of searches among podcast advertising platforms worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending September 2026, RedCircle’s share of searches among podcast advertising platforms worldwide moved from 54.1% to 57.2%, and its estimated monthly branded searches moved from 111K to 91.5K.
How did search popularity change for podcast advertising platforms worldwide in September 2026?
2 changes
In September 2026, RedCircle gained share of searches among podcast advertising platforms worldwide, from 56.3% to 57.2%.
Estimated monthly branded searches for Gumball worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gumball’s and RedCircle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among podcast advertising platforms
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