Acast vs Gumball:Which is more popular?
In September 2026, Acast had more branded searches than Gumball among podcast advertising platforms worldwide. Acast had about 27,100 branded searches, while Gumball had 50. Acast made up 16.9% of all podcast advertising platform searches we track, and Gumball accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about podcast advertising platforms, Acast appeared in all five answers and Gumball in two. Acast was mentioned before Gumball in every answer.
Who do people search for more?
Acast, about 542 searches for every 1 for Gumball
Who does AI mention more?
Acast, mentioned in every answer we collected
Who does AI recommend more?
Acast, named ahead of Gumball in every answer
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Top podcast advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Acast appeared in all five answers. Gumball was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Acast was listed before Gumball in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Acast1st
- Spotify Ads Manager2nd
- Libsyn Ads3rd
Gumball4th
Spotify Ad Studio5th
Podbean6th
Megaphone7th
RedCircle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about podcast advertising platforms
5 answers
Asked ChatGPT
“Which podcast advertising platform should I use?”
Asked ChatGPT
“What are the best podcast advertising platforms?”
Asked ChatGPT
“What's the best podcast advertising platform for buying or selling ads?”
Searched Google, AI Overview
“podcast ad network”
Searched Google, AI Overview
“buy podcast ads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Acast or Gumball more popular in search?
This chart shows how often people search Google for Acast and Gumball by name. Each line represents a brand's share of searches for all eight podcast advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Acast, Gumball. The figures are in the table below the chart.
View monthly share of searches table
| Month | RedCircle | Podbean | Acast | Spotify Ads Manager | Spotify Ad Studio | Megaphone | Libsyn Ads | Gumball |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 24.5% | 16.1% | 3.2% | 1.4% | 0.56% | 0.16% | 0.05% |
| Nov 2025 | 50.1% | 27.5% | 18.1% | 2% | 1.6% | 0.56% | 0.14% | 0.04% |
| Dec 2025 | 54.6% | 24.7% | 16.2% | 2.1% | 1.7% | 0.54% | 0.16% | 0.04% |
| Jan 2026 | 59.3% | 22% | 14.4% | 1.9% | 1.5% | 0.58% | 0.14% | 0.06% |
| Feb 2026 | 58.8% | 22% | 14.4% | 2.3% | 1.5% | 0.6% | 0.31% | 0.06% |
| Mar 2026 | 53.4% | 24.2% | 15.9% | 2.6% | 3.2% | 0.52% | 0.15% | 0.04% |
| Apr 2026 | 59.2% | 22% | 14.4% | 2.3% | 1.3% | 0.54% | 0.21% | 0.04% |
| May 2026 | 58.5% | 21.8% | 14.3% | 3.5% | 1.3% | 0.46% | 0.14% | 0.03% |
| Jun 2026 | 56% | 20.4% | 16.6% | 5% | 1.2% | 0.54% | 0.2% | 0.04% |
| Jul 2026 | 57% | 20.9% | 13.8% | 6.2% | 1.5% | 0.47% | 0.16% | 0.06% |
| Aug 2026 | 56.3% | 20.6% | 16.7% | 5% | 0.8% | 0.55% | 0.13% | 0.04% |
| Sep 2026 | 57.2% | 20.8% | 16.9% | 3.4% | 0.62% | 0.56% | 0.45% | 0.03% |
How has the Acast and Gumball comparison changed over the last 12 months?
3 findings
- Acast was ahead of Gumball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Acast’s share of searches among podcast advertising platforms worldwide moved from 16.1% to 16.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Gumball’s share of searches among podcast advertising platforms worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for podcast advertising platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Acast’s and Gumball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among podcast advertising platforms
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