Brandwave

Gumball vs Spotify Ad Studio:Which is more popular?

In September 2026, Spotify Ad Studio had more branded searches than Gumball among podcast advertising platforms worldwide. Spotify Ad Studio had about 1,000 branded searches, while Gumball had 50. Spotify Ad Studio made up 0.62% of all podcast advertising platform searches we track, and Gumball accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about podcast advertising platforms, Spotify Ad Studio appeared in four of the five answers and Gumball in two. Spotify Ad Studio was mentioned before Gumball in three out of five answers.

Among podcast advertising platforms worldwide in September 2026

Who do people search for more?

Spotify Ad Studio, about 20 searches for every 1 for Gumball

Spotify Ad Studio 1K searchesGumball 50 searches

Who does AI mention more?

Spotify Ad Studio, mentioned in 4 of 5 answers, Gumball in 2

Spotify Ad Studio in 4 of 5Gumball in 2 of 5

Who does AI recommend more?

Spotify Ad Studio, named ahead of Gumball in 3 of 5 answers

Spotify Ad Studio first in 3Gumball first in 2

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Top podcast advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify Ad Studio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gumball was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ad Studio was listed before Gumball in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Acast1st
  2. Spotify Ads Manager2nd
  3. Libsyn Ads3rd
  4. Gumball4th
  5. Spotify Ad Studio5th
  6. Podbean6th
  7. Megaphone7th
  8. RedCircle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Acast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spotify Ads Manager4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify Ad Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gumball2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Megaphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RedCircle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gumball or Spotify Ad Studio more popular in search?

This chart shows how often people search Google for Gumball and Spotify Ad Studio by name. Each line represents a brand's share of searches for all eight podcast advertising platforms we track, month by month, from English-language searches worldwide.

Gumball and Spotify Ad Studio among podcast advertising platforms worldwide, by month

Share of searches by month for Spotify Ad Studio, Gumball. The figures are in the table below the chart.

View monthly share of searches table
MonthRedCirclePodbeanAcastSpotify Ads ManagerSpotify Ad StudioMegaphoneLibsyn AdsGumball
Oct 202554.1%24.5%16.1%3.2%1.4%0.56%0.16%0.05%
Nov 202550.1%27.5%18.1%2%1.6%0.56%0.14%0.04%
Dec 202554.6%24.7%16.2%2.1%1.7%0.54%0.16%0.04%
Jan 202659.3%22%14.4%1.9%1.5%0.58%0.14%0.06%
Feb 202658.8%22%14.4%2.3%1.5%0.6%0.31%0.06%
Mar 202653.4%24.2%15.9%2.6%3.2%0.52%0.15%0.04%
Apr 202659.2%22%14.4%2.3%1.3%0.54%0.21%0.04%
May 202658.5%21.8%14.3%3.5%1.3%0.46%0.14%0.03%
Jun 202656%20.4%16.6%5%1.2%0.54%0.2%0.04%
Jul 202657%20.9%13.8%6.2%1.5%0.47%0.16%0.06%
Aug 202656.3%20.6%16.7%5%0.8%0.55%0.13%0.04%
Sep 202657.2%20.8%16.9%3.4%0.62%0.56%0.45%0.03%

How has the Gumball and Spotify Ad Studio comparison changed over the last 12 months?

3 findings

How did search popularity change for podcast advertising platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

  2. Estimated monthly branded searches for Gumball worldwide fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gumball’s and Spotify Ad Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gumball

1 branded search term

  • gumball podcast

Spotify Ad Studio

1 branded search term

  • spotifyadstudio

How the Brand Demand Index is measured

Other head-to-heads among podcast advertising platforms

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