Brandwave

How popular isFreshBooks in search?

In September 2026, there were an estimated 91K branded searches for FreshBooks worldwide which held steady over the last 12 months. FreshBooks holds 23.7% estimated Share of Search among invoicing apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Zoho Invoice35.3%
  2. Wave28%
  3. FreshBooks23.7%
  4. Invoice Simple7.1%
  5. Invoice2go5.8%
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Which invoicing apps compete with FreshBooks?

FreshBooks against invoicing apps worldwide, by month

Share of Search by month for Zoho Invoice, Wave, FreshBooks, Invoice Simple, Invoice2go. The figures are in the table below the chart.

View monthly share of search table
MonthZoho InvoiceWaveFreshBooksInvoice SimpleInvoice2go
Oct 202536.3%23.2%24.3%8.9%7.3%
Nov 202540.2%21.6%22%8.1%8.1%
Dec 202539.2%25%21.5%7.9%6.4%
Jan 202634.8%28%23.3%7%7%
Feb 202641.5%23.2%18.6%8.3%8.3%
Mar 202640.4%23.5%18.1%9.9%8.1%
Apr 202640.8%22.7%18.3%10%8.2%
May 202644.6%21.2%16.3%8.9%8.9%
Jun 202640.5%21.1%22.2%8.1%8.1%
Jul 202646.3%19.8%17%9.3%7.6%
Aug 202641.4%20.7%22.7%8.3%6.8%
Sep 202635.3%28%23.7%7.1%5.8%

  1. 1.Zoho Invoice

    35.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.1 points.

  2. 2.Wave

    28%

    Moved from 3rd to 2nd. 107K estimated branded searches, +58.4% vs prior month. Share +7.3 points.

  3. 3.FreshBooks

    23.7%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.

  4. 4.Invoice Simple

    7.1%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Invoice2go

    5.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

Compare search popularity between FreshBooks and its closest rivals

Every comparison with FreshBooks

How has branded search demand for FreshBooks changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for FreshBooks worldwide held steady, from 91.5K to 91K.
  • Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide decreased from 24.3% to 23.7%.
  • Across the 12 months ending September 2026, FreshBooks’ estimated Share of Search among invoicing apps worldwide peaked at 24.3% in October 2025 and was lowest at 16.3% in May 2026.
  • Across the 12 months ending September 2026, FreshBooks fell from 2nd to 3rd among invoicing apps worldwide.

How did search popularity change for invoicing apps worldwide in September 2026?

  1. In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.

  2. In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.7% to 23.7%.

  3. In September 2026, Zoho Invoice lost estimated Share of Search among invoicing apps worldwide, from 41.4% to 35.3%.

  4. In September 2026, Invoice Simple lost estimated Share of Search among invoicing apps worldwide, from 8.3% to 7.1%.

  5. In September 2026, Invoice2go lost estimated Share of Search among invoicing apps worldwide, from 6.8% to 5.8%.

Where does FreshBooks compete?

FreshBooks is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small business accounting platforms5th of 61.4%Show ranking
Accounting software4th of 51.4%Show ranking
Bookkeeping software4th of 41.4%Show ranking
Invoicing apps3rd of 523.7%Shown above
Invoice software3rd of 624.9%Show ranking
Invoicing software3rd of 427.3%Show ranking

How is FreshBooks measured?

Brandwave collects information about searches that people make online using FreshBooks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • freshbooks
  • freshbooks accounting software

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How the Brand Demand Index is measured

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