Brandwave

How popular isFreshBooks in search?

In August 2026, there were an estimated 74.9K branded searches for FreshBooks worldwide which is down 18.2% over the last 11 months. FreshBooks holds 8.7% estimated Share of Search among invoice software worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bonsai64.1%
  2. Zoho Invoice15.7%
  3. FreshBooks8.7%
  4. Wave7.9%
  5. Invoice Ninja2.1%
  6. Square Invoices1.4%
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Which invoice software compete with FreshBooks?

FreshBooks against invoice software worldwide, by month

Share of Search by month for Bonsai, Zoho Invoice, FreshBooks, Wave, Invoice Ninja. The figures are in the table below the chart.

View monthly share of search table
MonthBonsaiZoho InvoiceFreshBooksWaveInvoice NinjaSquare Invoices
Oct 202561.3%15.1%10.2%9.6%2.5%1.3%
Nov 202563.6%15.6%8.7%8.4%2.6%1.1%
Dec 202567.2%13.5%7.5%8.6%2.2%0.99%
Jan 202659.7%14.7%10.1%11.8%2.4%1.3%
Feb 202664.4%15.8%7.3%8.8%2.6%1.2%
Mar 202668.3%13.7%6.6%8%2.3%1.2%
Apr 202668.7%13.8%6.3%7.7%2.3%1.2%
May 202670.6%14.2%5.4%6.7%1.9%1.3%
Jun 202664%15.7%8.9%8.2%2.1%1.2%
Jul 202666.9%16.4%6.2%7%2.2%1.2%
Aug 202664.1%15.7%8.7%7.9%2.1%1.4%
Sep 2026——————

  1. 1.Bonsai

    64.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Zoho Invoice

    15.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.FreshBooks

    8.7%

    Moved from 4th to 3rd. 74.9K estimated branded searches, +46.5% vs prior month. Share +2.5 points.

  4. 4.Wave

    7.9%

    Moved from 3rd to 4th. 67.6K estimated branded searches, +17.4% vs prior month. Share +0.9 points.

  5. 5.Invoice Ninja

    2.1%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Square Invoices

    1.4%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between FreshBooks and its closest rivals

How has branded search demand for FreshBooks changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FreshBooks worldwide fell from 91.5K to 74.9K.
  • Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoice software worldwide decreased from 10.2% to 8.7%.
  • Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoice software worldwide peaked at 10.2% in October 2025 and was lowest at 5.4% in May 2026.

How did search popularity change for invoice software worldwide in August 2026?

  1. In August 2026, FreshBooks overtook Wave to rank 3rd among invoice software worldwide, at 8.7%.

  2. In August 2026, Wave gained estimated Share of Search among invoice software worldwide, from 7% to 7.9%.

  3. In August 2026, Bonsai lost estimated Share of Search among invoice software worldwide, from 66.9% to 64.1%.

  4. In August 2026, Zoho Invoice lost estimated Share of Search among invoice software worldwide, from 16.4% to 15.7%.

  5. Estimated monthly branded searches for Invoice Ninja worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does FreshBooks compete?

FreshBooks is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Accounting software4th of 51.7%Show ranking
Bookkeeping software4th of 41.7%Show ranking
Small business accounting platforms4th of 61.8%Show ranking
Invoice software3rd of 68.7%Shown above
Invoicing software3rd of 49%Show ranking

How is FreshBooks measured?

Brandwave collects information about searches that people make online using FreshBooks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • freshbooks
  • freshbooks accounting software

Do you work for FreshBooks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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